For many small businesses, marketing can be more crucial to your growth. It is beyond using advertisements and giving business greeting cards to your potential customers.
Marketing gives your target audience a clearer idea about your brand. Therefore, it is really necessary to put a part of your revenue for marketing purposes.
Are there any effective ways to market a small business on a low-budget? The answer is yes! In order to save money, all you have to do is use your resources to their utmost potential.
Keep reading and learn some marketing ideas that can bring you a good Return On Investment (ROI) without making a hole in your pocket.
1. The Content Says It All
An engaging content that is well-written and well-researched has a high potential to increase lead generation.
You can make such content by identifying the right keywords. Once you have these keywords, you need to include them within the content. Invest in a good content writer and you’re halfway there.
There are different ways to promote your content. The most effective one is posting it on your social media accounts. If you are finding it too challenging to reach your audience through these platforms, consider cross-promotion.
You can collaborate with another business venture and promote them through your content and vice-versa. That is the power of content marketing
2. Visuals Make the Content Easy-to-Consume
Disney. Starbucks. Just hearing these names can already make you imagine their brand. This means that their visuals were effectively retained in your memory.
The human brain can easily process visuals 50,000 times faster than a context. It is important to create content with visuals because this is naturally more effective and interesting for the audience.
Visuals can be infographics, pictures, and videos. These can become a powerful motivator than encourage the readers to engage with your content. There is no special formula to know the number of visuals to include in your posts. The most important guideline is to verify if it can complement your content and give the message you’re trying to convey.
3. Leverage the Power of Infographics
Infographics are gaining popularity amongst business industries and other organizations. It provides a clear, effective, and artistic way of showing information without losing the viewer’s attention.
By using infographics, people can easily digest information. Choose the most appropriate color, proportion, font, and design. Content and overall visuals should match each other to create persuasive graphics.
4. Participate in Social Media Groups
If you want to connect with your potential customers without spending money, then join social media groups on different online platforms like LinkedIn, Facebook, Instagram, Pinterest, etc. These groups are made to collaborate with people that share common interests, ideas, and skills.
To make this strategy effective, you must find the right groups that are relevant and active. A group with no interaction or consistency is useless and nonsense. An ideal group must include people sharing posts frequently and interacting actively.
Once you have a list of active and credible groups, the next part is to share your insights as well. Make sure to follow the 80/20 rule here. You don’t want to sound too desperate. You need to engage yourself in conversations. The best way to create awareness and credibility is to talk to people.
5. Create a Smart Social Presentation
You should spend any marketing budget in a very smart way. When you have identified your target audience and the specific social platforms they use, you can directly ignore having additional presence across other ineffective platforms.
The main key here is to select the top two to three social platforms where your target audience actively participates. Say, your target audience consists of young professionals, CEOs, CFOs, etc – LinkedIn and Facebook would work best for you. But if you want to target millennials, your focus should be on Twitter, Instagram, and YouTube.
6. Turn Your Brand into a Subject Matter Expert
It is really challenging to position your company as an authoritative voice in your industry. What you need to do is find a Subject Matter Expert (SME) that has sufficient knowledge about what’s going on. In this case, you won’t be directly marketing your products or services.
You’ll solely market yourself as a brand. When you establish your brand as an SME, your clients or customers take your word for it. They will listen to your advice, guidance, and expertise.
For example, you own a salon. You can begin with writing columns, articles, or reviews for beauty and lifestyle magazines. If you are into software development, you can hold free workshops in prominent colleges and universities. Sharing your experience and knowledge gives your brand some good attention. Also, your audience suddenly builds trust.
7. Make Exclusive Offers in Social Media
Building a loyal social media following is a great advantage. To improve your status, you must figure out how you can convert these followers into actual customers. Creating specific offers for your social media followers is an effective way of doing it.
This can drive sales for your business while continuously keeping your audience engaged. This strategy is proven useful for many businesses.
Give certain discounts to followers. You can offer flash deals because the time limit encourages quick actions from the viewer’s perspective. You can also create offers that encourage people to buy many products from you. A yearly service subscription with big rebates is also an awesome idea.
8. Organize Social Media Contests
When a contest is done effectively, it is actually a great way to boost the number of your followers. People might not be aware of your brand but when a family, friend, and social cliques share them, your business becomes an instant celebrity.
A simple contest can build awareness about your brand through social media pages. You can instruct them to like and share the page for a qualified entry. Make sure that you create a sensitive contest which a broad spectrum of people will join without too much criticism.
Your recent subscribers from this activity can be your future customers as well Even with a small budget, you can create a big impact through the above marketing ideas. Read each one carefully and choose the best strategies that you think might work for you.
Let us know your way of marketing small business that can add value to people’s life in the comments below..