In today’s highly competitive market, business owners that strive to stay relevant usually find themselves facing a dilemma with their online marketing campaign, mainly on which digital marketing tool they will focus their limited resources.
Indeed, the internet world offers several sources of website traffic, yet many businesses still don’t know how they could tap these sources effectively, let alone identify which source would bring them the most favorable results for their investment.
Many business owners, especially those in small and medium businesses, often do not have the same online marketing and advertising prowess that large and established multinational companies have. As such, they rely on strategies that can be scaled according to their changing budget and needs – one of which is Search Engine Optimization or SEO.
For the novices, SEO is a systematic activity that attempts to improve the search engine ranking of webpages. Search engines such as Google display links to pages on the first page of search engine results pages (SERPs).
Compared to traditional methods of online advertising such as paid search ads, SEO costs less but brings in far more traffic to a website over the long term. While the initial cost of SEO can occasionally exceed a monthly budget for a Pay-per-click (PPC) advertising campaign, it will often be more cost-effective in terms of ROI. Why? In a PPC campaign, a business owner must pay for every click they get – even if those clicks don’t turn into conversions. On the other hand, organic clicks are 100% free. This advantage gets more amplified as 94% of users skip search ads and head straight to organic search results, according to a study by Smart Insights. SEO might sound too technical for small business owners, but it’s a strategy that pays for itself over the long run. Check out the infographic below from Landau Consulting to learn more about SEO and how it can ensure your business success in the future.