The USA has recorded the highest growth rate of the cannabis industry in 2017. This is a direct result of the country legalizing cannabis for medical use in 33 of its states and recreational marijuana in 11 of them.
The demand in these states for cannabis was skyrocketing and the production had to keep up. This opened up an opportunity for a lot of people to start a business with this newly legalized herb.
A lot of competition made it hard for some small-scale businessmen to get a footing in the market. There are some tactics that you could apply if you find yourself in such a position.
Let’s have a look at some ways to keep yourself in the competition with a fair fighting chance for your cannabis business.
Never Compromise on Quality
A very basic tactic for any business that is ignored by many is to make sure you always provide the best quality. There are a lot of business owners especially in the cannabis industry who do not take quality very seriously because their main aim is to earn maximum profits.
If you put efforts to maintain the quality of your product instead of trying to cheat your customers then it will only be a matter of time before you start tasting the fruit of success. In the cannabis business, the customers will always look for the best quality to get their money’s worth, so you should be doing business with the best and most experienced Growers.
The Internet has been the game-changer for all types of businesses all over the world. Almost every kind of business has made huge profits by putting their products online for sale. Similarly, the cannabis industry also wasted no time in selling cannabis products online.
Moreover, cannabis companies are also investing heavily in online promotions by contacting a trustworthy SEO agency to boost their sales. Online promotion is probably the best way for you as a businessman in the cannabis industry to boost your sales.
Keep Trained Staff
Keeping trained staff at a dispensary or outlet for recreational Marijuana will bump up your sales instantly. In dispensaries, the ‘budtenders’ are paid handsomely as they are expected to have intricate knowledge of the buds they are selling on prescription.
In weed stores and dispensaries, these budtenders are supposed to guide the customers and suggest the best strains for them in their budget. Thus, any person coming in direct contact with a customer must be well trained and should have client interaction skills so that the chances of making a sale are always on the higher end.
There are obviously many more tactics at your disposal when it comes to beating the competition but the above-mentioned ways are probably the most basic and useful ways to do it.
You could also try some traditional methods of marketing like advertising in the newspaper or putting up flexes all over the city. Though not as effective, they can also help create awareness about your business and your brand.