There is no good digital marketing campaign without proper SEO. The world of search engine optimization is full of nuances, technical details, and keeping up with the latest algorithms. These things can quickly add up and sometimes you might wonder if your budget will be able to sustain it.
The truth is that just like with all other marketing campaigns there are things that bring you irrelevant value or there might be a general lack of strategies that bring the most return on investment.
If you are struggling with funding your SEO campaigns read on to find out how best to manage your expenses and apply the latest cost-effective strategies.
Content as the Main Driver
Everybody by now has heard about how ‘content is king’, yet many people still struggle with their SEO progress. You would be surprised how little thought is given to actual content. It is not enough just to create a bunch of content. Do that without sacrificing the quality.
If you get this step right, you will find yourself with much more remaining budget to work with. Most people hire someone to create a lot of content through comments sections. When you put this on paper, it turns out you are losing money.
Quick and easy is no way to approach your content. Instead, focus on creating high-quality long-form content which is going to be relevant to your audience. Don’t go below five-hundred-word articles. All of the highest-performing articles will be longer than that.
Not only will this allow people to find answers to their questions, but they will also gain massive value from reading your content. From your visitor’s perspective, what seemed like a simple answer is now an extremely informative and engaging article, that they will be more than happy to read, research more about using the links, and also share with their friends.
Use Internal Links
If you are specializing in a specific niche, you would miss out on a lot not to link to other sources on your page that are also relevant in that niche. By linking to several relevant pages, you are hitting Google’s nail right on its head, as you reap all of the benefits of their latest ranking algorithms. In Google’s book, this is a big green flag.
This is because Google ranks pages well if they have a low bounce rate. This simply means that you want to maintain as many visitors as possible, and the time-tested strategy is to simply provide internal links.
Take Matters into Your Own Hands with DIY SEO
The key approach to cutting costs with your SEO is to actually manage your strategy on your own. Using the latest tools, you can be fully self-sufficient and still reach amazing optimization results while cutting unnecessary costs. For instance, you could start off by improving your title. Make sure that it is no longer than 70 characters.
Additionally, don’t miss out on the opportunity to include a keyword there. You can use the latest digital solutions for more specialized suggestions like these. A powerful comprehensive DIY SEO tool will allow you to manage all of your SEO needs by yourself. This digital tool can help you identify all of the weak points in your SEO strategy, as it provides you with actionable steps that you can take in order to skyrocket your performance for a fraction of the cost.
You should also pay attention to your descriptions; they can always be a little bit more polished. A good site description will lead to more users actually clicking through to your page on the search engine results page.
Design Matters
Good user interface and experience design (UX/UI) are no longer just a preference. By creating an intuitive page for your clients, you will be able to attract and retain more of them. How a website looks on the surface goes beyond just the aesthetics.
There are entire principles that go into button layout, hero section design, and information architecture. All of these things make a huge impact on your bounce rate and visitor dwell time. In addition, your pages should be responsive across all devices, which is a big plus in Google’s book.
Keep up the Speed
Google loves speedy pages. That is why you want to make the best use of server-side rendering. Make sure your pages are blazing fast if you want to rank well. You can do this by streamlining your page. Make sure you avoid running any heavy JavaScript on your client’s browser.
Reduce the number of plugins and add-ons that you are using and make use of lazy loading for elements that aren’t essential.
There is a lot that goes into good SEO. However, you want to stick to only the most affordable tactics that bring you the most value. After that, you will be simply playing around with diminishing returns.
Keep your content long and engaging, use internal links, boost your on-page tactics, offer eye-catching but functional design, and make your pages fast.