Do you remember a few years back when a website was just a thing that some businesses had? How was it seen as really cool if that café in the mall had a website?
Well, in 2023, if that café in the mall doesn’t have a website, it is losing out, as all websites are now so much more than just a feature of a business. They are a tool, and as such, when you have a website for your business, you will want to up the website’s conversion rate. What does that mean? You will want your website to attract as many new customers as possible, upping the conversions made via the webpage.
SEO can help you to do this and grow your business. That will be explored in more depth here, so read on for some tips.
Keyword Optimisation
When you have a website, you will need to have a blog. Why? This is an area where you can sprinkle the keywords you need to attract more people to the website via search engine optimization or SEO by an online SEO expert.
An online SEO expert improves your website’s conversion rate using many tricks, but you will need to make sure that, as part of their plan, they explore keyword optimization. This will keep your website on the top of search engine result pages when those keywords are searched for and will also increase the conversion rate.
Content
What is it that your website does? Going back to the blog for a minute, you can increase your website conversion rate by exploring what it is that you offer in blog posts written by trained SEO writers, with the keywords incorporated.
Make sure the content is fun to read, short, and uses jargon-free language. Also, to help with the SEO aspect and, thus, the website conversion rate, you will need to make sure that the content is plagiarism-free.
Mobile-Friendly Websites
Your website will also need to be optimized for use on mobiles. In 2023, as many as 80% of websites are accessed via mobile devices like smartphones or tablets. So, if your website is not mobile-friendly, you may as well not have one!
Mobile-friendly features will ensure that your website’s conversion goes up and keep you on the top of search engine results pages, attracting more customers.
Fast Loading Time
Another key part of SEO is to make sure that your website loads quickly; nothing ups the bounce rate of a website quite like having a slow loading time!
Having a homepage on a website that loads within 3 seconds is ideal, but if you can get it to be faster, that is better, or you risk losing all of the website visitors.
Logical Layout
Lastly, another SEO component that will help up the conversion rate is a website with a logical layout.
You don’t want your website users getting lost on a muddled page, and you don’t want the Google bots to get lost when scanning the page for keywords. So, talk to a marketing or SEO expert to make sure that the layout is easy to follow.