While most people tend to approach search engine optimization or SEO techniques with a global mindset, most small companies struggle while competing with the big fish.
Especially in larger and saturated markets, small players tend to lag behind in their SEO efforts despite making their best efforts. One opportunity that such brands tend to overlook is that of Local SEO.
This is primarily either because they don’t fully understand how it works, or because they tend to underplay its importance.
Local SEO is similar to national or global SEO in the sense that both of these processes affect the website’s visibility on search engines and try to attain more organic traffic.
However, local SEO is focused on optimizing a business’ presence when users specifically enter local searches for products and services.
In order to do well in this realm, companies should consider taking help for local SEO with Impressive Digital because such a company is likely to have essential insights about local competition, local market, and the culture of the residents in a particular area.
Listed below are some of the reasons why your company should focus on local SEO efforts:
1. Local SEO gives you Improved Visibility
Often when individuals are searching for something on Google, the search engine autocompletes their searches by adding “near me” if it feels that the search is for a local business. Users often themselves search for local businesses in their vicinity.
If your SEO efforts are optimized keeping in mind local searches, you are likely to capitalize on such searches and hence would be able to compete very well in the local market by gaining added visibility in their respective locality.
2. Local SEO Gives you Build your Brand
Local SEO efforts help you considerably in building our brand and creating a brand identity. The visibility that you gain in the local market helps you get ahead of your competition, become relevant, and gives you more traction. This traction helps you compete on a national and global level for SEO at a later time.
3. Local SEO gives you Organic CTR
By improving your ranking in local searches, you would be able to attain higher organic click-through rates or CTR than would have been possible otherwise.
A high SEO score would result in prime spots in local search results, which would ultimately lead to higher profits for your organization. Something as simple as consistent contact information across all platforms could significantly contribute to your SEO score and get you a higher CTR.
4. Local SEO allows you to capitalize on the trend of consumers being hyperlocal
Due to the ongoing trend of consumers being hyperlocal, local searches are becoming more relevant than they ever were. Most consumers refrain from travelling too far to make everyday purchases and hence your company would most likely flourish in such an environment.
Consumers also tend to make local purchases due to the ability of them either availing same day delivery or being able to physically purchase it themselves the very same day rather than having to wait for delivery.