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Top 5 Ways to Measure the ROI of Your Social Media Marketing in Dubai

Before we proceed, we want to ask you, have you heard that famous quote which says, “It doesn’t matter how many resources you have, if you don’t know how to use them, it will never be enough?”

If yes, it will be pretty easy to understand what we will be discussing in this blog.

For instance, if you sit alone and try to recall the things you have done to grow your sales to date, they might not be practically enough. Maybe you would have built a dashy social media profile on Facebook, Instagram, LinkedIn, Twitter, or others, but are you harnessing the maximum advantage from them?

If not, it is essential to learn how can you make the most of your Social Media Marketing in Dubai and measure its return on investment. But the question is, “how?”

For that, all you need to do is divide the total profit generated through social media channels by the total investment done in it and then multiply by 100. By doing this, you will get the actual ROI of your Social Media Marketing in Dubai.

Now you might be thinking, “ok, I knew how to calculate ROI, but what’s the use, right? Well, there are many benefits of finding the ROI of your social media efforts, of which one is it helps in building and improving your social media marketing strategy.

Besides, you will get a sense of its actual working methods, so you can know how to modify your resources and tactics to make your marketing strategies more effective down the line. 

Besides this, many businesses don’t even know what metrics to follow or what goal to reach, except selling their offerings, when it “comes” to Social Media Marketing in Dubai. In that case, you can have the edge over such firms by learning and applying the correct technique to calculate your ROI. 

With that discussed, let’s “have a look” at an example of how being active on social media channels can benefit your product sales. 

Can a Business’s Presence on Social Media Platforms Benefit Them?

In short, yes! Let’s grasp it through an example. Recently, a customer buying a food item from a leading sausage making company in the US posted a picture on Twitter requesting the manufacturer remove the “Limited Edition” tag from their wrapper.

Do you know why? It’s because the product could be available everywhere and all the time. Now, do you know what the brand did? They responded positively to their appeal and said they would share that matter with their product team. 

Now have you perceived how the brand got benefitted through their consumer’s post here? They obtained ideas regarding what “sort” of new products they must develop to deliver an excellent buying experience to their “purchasers.” And if they do what buyers have advised the manufacturer, it would be easy to reap huge dividends down the road. 

Now that you know the importance of having a solid social media presence, it’s time to jump onto the next topic in this post, i.e., 

How to Find Out the ROI of your Social Media Marketing in Dubai and Improve It?

1. Define Clear Social Media Objectives 

To help you out, we want to give you some clues, such as:

  • Business conversations 
  • Brand awareness
  • Customer experience and loyalty 

2. Set SMART Goals 

If you wonder, “Well, what is the difference between goals and objectives?” we will explain. The objectives are all about the destination you want to reach, while goals help you attain that point. For instance, if your objective is to get massive leads through social media, “then” it must be your goal to acquire more sign-ups for your email and achieve the sales target quickly. 

So, if you set SMART goals for your business, which stands for Specific, Measurable, Attainable, Relevant, and Timely, you can grow your business sooner than later. 

3. Track Your Key Performance Indicators 

Though you can measure your social media performance by checking out the number of likes and comments your posts receive, these metrics won’t work wonders in the long run. So, in the long term, you can figure out your ROI by getting “deeper” insights into:

  • Website traffic
  • Audience engagement 
  • Leads generated 
  • Reach expansion 
  • Revenue collection 

4. Calculate Your Expenditure on Social Media 

Next, you should determine how much you spend on your social media platform management. To know that, you can create a budget for:

  • Social ads spend 
  • Content creation 
  • And the time your social media team spends on different platforms management 

5. Prepare Your ROI Report

Finally, create a comprehensive report on the return on investment your business obtained. Once you have done that, share it in your network, so others can know what you have achieved so far. What else? You can also show them what strategies worked for you and how they should implement the same. 

By the way, according to LinkedIn research, only 60% of digital marketers share their ROI results on a “regular” basis. 

Over to You

Until now, we hope you learned all the things we discussed in this primer, especially how to calculate the ROI of your social media marketing campaigns.

So, if you liked this content piece and want to experience the real benefits of social media strategies, please consult with the most reputed social media marketing company in Dubai.

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