SEO is evolving so fast and frequently because of new policies and rules brought by search engines like Google and Bing, etc.
SEO carries several practices that one needs to execute continuously to ensure your website does not lose out in the competition.
Best SEO tools are important to check your website’s performance in search engines’ rankings and also its health.
Nowadays, there are several SEO tools available free and paid, which make your job easier and your complex and longer tasks get completed in less time. They also indicate where your websites need correction or enhancements
We have included 100% free SEO tools. They are as follows:
Google PageSpeed Insights
Page loading speed is the most important factor for any website. Ideally, any website should load within 3 seconds.
Good site speed leads to a high ranking and also helps to retain users.
It is a free tool that checks the speed of websites and suggests improvements.
You May Read: Free Google Tools For Business Owners
Ubersuggest: Free SEO Tool
Ubersuggest is a free keyword finder and SEO checker tool. Its premium SEO tools charge good amounts from their users.
It benefits you to identify different keywords and shows the ranking of websites. Different metrics like keyword search volume, competition, and CPC.
Google Analytics
The Google search engine is the best choice for us who look to increase our online presence.
Around 75-85% of traffic happens on Google, and the Google Analytics platform is a free dashboard giving access to Google services like Search Console and Data Studio, and Google search settings. It also helps to track Google Adwords account.
You May Read: Embed Google Reviews
Keywords Everywhere: SEO Keyword Tool
It is another good SEO Chrome extension, and it gives different data from other SEO tools like Search Console, Google Trends, Google Analytics and gives you a list of good keywords that can rank high.
Search Console
You can not do SEO today without data provided by this. You can rely on this information to the best. It provides information on how Google crawls and ranks your website. Search Console allows you to download 1000 rows. Search Console Data Explorer allows downloading up to 25000 rows.
KeywordTool
Keywordtool.io is a free and wonderful keyword tool which helps you to do keyword research in a fast and convincing way. It gives different keyword ideas. It can be used for Google, Bing, YouTube.
DefiniteSEO
DefiniteSEO SEO Checker provides a comprehensive analysis of your website’s SEO health. It goes beyond basic checks, offering insights into over 190 crucial factors, including on-page optimization, technical SEO, website performance, security, and social media presence.
This tool helps you identify and fix issues that may be affecting your site’s visibility and user experience. It provides actionable recommendations to improve your website’s ranking on Google and other search engines.
Woorank
It is a free tool that analyzes websites, and it also comes in extension form. It analyzes websites and generates SEO reports quickly.
Rank Math
This wordpress SEO plugin for writing content which is SEO friendly and it is a good competitor for Yoast SEO plugin for wordpress.
It optimizes the website content and helps to give good competition to your other competitor websites.
Moz Local Listing Score
Moz takes data from different sources, including Google, Facebook and Yelp to score your brick and mortar business on how it looks online. Results also show items to fix for listings.
Bing Webmaster Tools
Bing also gets a lot of traffic as it gets the 2nd rank after Google. So when you are working on improving your website, also, you also need to focus on Bing. One of the best free tools to increase Bing SEO is Bing Webmaster Tools. This application has an insightful dashboard, report configuration to track SEO results over time.
Google Keyword Planner
Google Keyword Planner caters to the people who use Google Ads. In general, SEO people use it as a free, standalone tool for SEO keyword planning.
Ahrefs’ Backlink Checker
Ahrefs Backlink Checker’s free version gives the top 100 backlinks to any website or URL along with a number of backlinks and domains, a rating of the domain (DR), and a URL Rating (UR) where applicable.
Google My Business
Good SEO does not forget the significance of local SEO. An SEO guy using the Google Adwords platform uses the free Google My Business tool.
You can use this tool to claim your Google search business listing, edit your listing information in real time. You can also interact with users directly from Google. You need to claim your Google Business profile to do other functions.
Keyword Hero
Keyword Hero, is tool which helps to get an idea on how much traffic and conversion you get from your intended target keyword. It helps to optimize content on your landing pages, drive traffic, conversion and revenue from the organic channel.
AnswerThePublic
AnswerThePublic checks posts on blogs, social media, and different forums for questions that people ask. It modifies those questions into keywords and offers keyword planning for your business. This free tool helps to identify famous questions around keywords.
Google Trends
Google Trends shares with us the popularity of any topic over time. You can use such trending topics and
Check My Links
It is a useful free tool which can identify broken or invalid links.The plugin quickly analyzes the page you visit and gives broken or invalid links.
Checkbot
It helps to fix broken links, remove duplicate pages, and create readable URLs,and avoid temporary redirects. It also checks that each page title has a unique name. It also helps to fix issues, so the speed of websites can be increased.
Chrome DevTools
They allow you to research your competitors, check the ranking in different regions. It also allows you to test your website on different devices with different screen resolutions.
Google Search
Autocomplete and related searches features are good tools for SEO. The SEO team uses this method for keyword research or when they look for new content ideas. You get all kinds of information from just typing a keyword in Google.
AlsoAsked.com
AlsoAsked.com website uses Google’s People Also Ask (PAA) boxes and scrapes questions from them. You can use subtopics and questions, which can be good to cover in your article.
SERPSim
SERPSim shows what your particular web page can look like in Google’s search results. So, enter your proposed title, meta description,n and URL and get how your page looks like.
Merkle’s Schema Markup Generator
Merkle’s Schema Markup Generator produces structured data markup in JSON-LD format. So, you need to choose the type of schema markup that you need to generate, fill the form, and copy, paste the generated markup onto your site.
Mozcast
Mozcast identifies changes to Google’s search algorithm. This tracking of the changes helps you to get the best SERPs
Redirect Path
Redirect Path Chrome extension flags 301, 302, 404, and 500 HTTP Status Codes. Also, redirect issues can also be identified and fixed with this tool.
Beam Us Up
It tells how your website is behind in SEO best practices and gives you a chance to take corrective measures. You can also filter data and extract the data.
Link Redirect Trace
This Chrome plugin helps you ensure that all link redirects are leading people and crawlers. You wish to go
Panguin Tool
These wonderful tools show your search traffic with known changes made to the Google search algorithm. So, if you find a dip with an update, you can check and rectify it.
Screaming Frog
This tool crawls your website for SEO errors. It finds out HTTP headers errors, duplicate content, excess HTML etc.
SEOlyzer
This is a tool to give you SEO log analysis. This data is in real time and page categorization.
Screaming Frog Log File Analyzer
You need to upload log files to this tool, and it tells you search engine bots, URLs being crawled
Quick Click Website Audit
This extension links to many most used online SEO tools. When you click link, it gives all current pages URL and feeds to the tool you select so you need not to copy. It saves your good time.
Xenu
This tool is a crawler providing basic site audits and also searches for broken links and other issues.
Where Goes?
It tracks URLs redirected and shortened links with Where Goes?.
Check My Links
It is chrome extension crawling your website and identifying status codes for each link on the page including broken links.
Robots.txt Generator
This generates robots.txt files instantly so search engines know what to crawl on your websites.
Scraper
It is a Chrome extension allowing you to scrape data from any web page from Search results.
XML Sitemaps
You can create a sitemap of up to 500 pages without registration, and you can download it as xml file.
39. Hreflang Tag Generator
This tool helps to generate Hreflang tags so Google knows which language particular pages there in.
Wordable.io
Using this tool, you can put your Google Docs into WordPress without changing formatting with less code.
Keyworddit
This another tool also helps in finding keywords ideas. This sources keywords from subreddits on Reddit and provides context.
Keyword Surfer
This gives you search volume, word count, and number of keywords for top-ranking pages in Google Search results.
CanIRank
It helps you find out if you can rank on the first page of search engines for a particular keyword.
Exploding Topics
Exploding Topics will disclose topics that can become popularly searched before they are heavily searched.
Keys4Up
With this tool, you can get related keywords for any search.
Disavow Tool
This tool allows you to free your websites from toxic backlinks.
KWFinder
KWFinder helps to find long-tail keywords.
SendPulse
SendPulse helps to configure chains of emails, notifications, and SMS messages based on different actions of users, variables, or events.
GTMETRIX
This is the speed test tool. You can enter the URL and get the speed. It gives loading times for different components.
Mobile-Friendly Test
You can test your website’s mobile-friendliness with Google’s Mobile-Friendly Testing tool.