eCommerce plays a huge role in today’s marketplace and the changing trends are transforming the way businesses sell online. Research says companies embracing the latest eCommerce marketing strategies are the ones experiencing rapid growth.
If your organization hasn’t joined the eCommerce revolution, you will be missing out on the rapid growth projected $4.8 trillion in retail eCommerce sales worldwide for 2021. Many new eCommerce trends helped the eCommerce industry to move forward this year & meet evolving customer expectations. The only intention of all these trends is to provide a seamless and engaging shopping experience for customers.
In this post, we will be discussing the best eCommerce Trends that you must incorporate in 2020.
Usage of chatbots can be seen in the form of AI assistants that carry out many activities without the need for human intervention. Gartner predicts that 25% of customer support & services will be integrated with virtual assistants by 2020. As customers demand quick answers to their queries, a chatbot can be a savior for eCommerce merchants to keep up with the numerous messages coming in at a time.
Today, voice search is taking off among users who are already using home assistant devices. Customers want businesses to build a voice search strategy & implement into their marketing plans, to improve the way they search the desired products or interact with the brands. Adopting voice search technology will help in creating a unique and optimized customer experience that will boost relationships and build loyalty.
AI and Machine Learning
One of the most growing trends is Artificial Intelligence and Machine Learning. This not only helps to create better ways of improving sales funnels but also provides personalized, targeted and engaging user experiences without investing in extra resources. Using the valuable insights extracted via AI-based analytics, eCommerce stores will figure out all the current practices in the store and what needs to be changed to improve the present scenario.
Integrating Augmented Reality into eCommerce stores can be a plus point as it delivers a richer buying experience to customers helping them test homeware products within their homes or try clothes & accessories before buying. If users are happy, businesses will grow with higher conversion rates and lesser returns. AR-enabled shopping will soon become a part of every eCommerce platform in the coming year.
In offline stores, one can easily check out the product, see if it suits them and judges the quality of the product before making a purchase. However, in online stores, you don’t have this option making it difficult for customers to decide while buying high-value products. eCommerce businesses are planning to use technologies like 3D imaging, Virtual Reality, etc. to help users interact with the product using just a smartphone or a PC.
Another eCommerce trend that is on the rise is on-site personalization because consumers prefer businesses that deliver a personalized experience. The customer data collected can be used to create dynamic websites customized for every user. Many eCommerce merchants have started using tools to easily segment visitors based on what they have clicked on.
Big Data & Analytics
Many organizations think access to Big data analytics solutions is confined to big retailers that can afford an in-house team or expensive data experts’ team. However, almost all the eCommerce platforms are now using Big Data to track and give merchants access to customer behavior data, through which business owners can use to make informed decisions.
The trend of micro marketplaces is growing continuously in the web market that enables users to buy products outside of a traditional eCommerce platform. Though we have seen products listing on Google or Instagram, the product cards will now appear in more high-value places, which is much better than the current approach that shows only Ads to redirect towards the ecommerce website.
Gone are the days when eCommerce was meant for only B2C brands. Today, several B2B companies are using eCommerce trends and research says B2B sales will increase worldwide up to $6.6 trillion by 2020. More than 50% of B2B buyers wanted personalized experience while searching for online suppliers. With the increasing number of accepted orders and payments done through the website, personalization is the main reason behind the rapid growth of B2B businesses growing every year.
As we know eCommerce is constantly changing every year, it is very important to keep up with the upcoming trends before your organizations start losing customers. Stay updated and ensure that you incorporate these trends into your marketing practices to beat your competition in 2020.
With the advent of technologies like AI, the eCommerce world is surely moving towards personalization and creating new experiences for customers. Is your company lagging behind? Get in touch with the leading eCommerce website development company to manage your eCommerce business more effectively and reach a larger customer base.