Pay-per-click (PPC) advertising can fetch about 4,381% more in terms of returns. The key word here is can. It can bring in a hefty return on investment but it is not guaranteed. There is much that goes on between getting hold of paid ads and laying your hands on the rewards.
And there is a good deal that needs to go in. Extensive keyword research, in-depth market research, a thorough understanding of the target audience, compelling ad copy, repetitive ad testing, frequency capping, dayparting, and optimizing bid strategy are some key elements of a fruitful PPC campaign. These are some necessary—but by no means sufficient—ingredients.
Putting all of them together and doing it properly is no mean task. Running and managing PPC campaigns require substantial expertise and resources that not all agencies are endowed with. It is no surprise that most paid advertisements fail to generate the expected output, and a significant portion of PPC campaigns end up with underwhelming performance. Thankfully, white-label PPC service providers are there to the rescue.
Tantalized? You’re in luck! But first, a primer.
What is White-label PPC?
White-label PPC is a type of pay-per-click management service where a dedicated specialized company creates and manages PPC campaigns on behalf of another company or agency. It is not much unlike traditional white-labeling, except that it is a service or a suite of services instead of physical products.
White-label PPC allows agencies to offer their clients bespoke and top-notch PPC management services without having in-house teams with all the necessary expertise or infrastructure. And it enables them to compete with agencies with greater resources and expertise.
Outsourcing PPC advertising to white-label PPC service providers has other benefits. It allows agencies to reduce costs, save time, improve client satisfaction, and most importantly, maximize the return on investment (ROI).
The last part, increasing the ROI on PPC campaigns is what everybody (and that includes you) yearns for. Keep reading to learn how you can boost your ROI by engaging a white-label PPC services provider for eCommerce PPC services or any other PPC-related service.
How White-label PPC Service Providers can Help Maximize ROI
It’s an old cliche in marketing that half of the advertising money is wasted. But if the other half brings in an ROI of 200%, then the loss is fully made up. Back to square one. Except now you have an unhappy client.
But it could be worse. Both halves could end up being wasted with an angry client to boot—with the positive (supposedly) that you know which half didn’t work. With PPC ads, things are different.
It guarantees that for every penny spent on ads, Google (or Microsoft or whatever) gets a penny, with the possibility that the PPC campaigns you run and manage fetch a lot more than is spent on them—and your clients are happy. Yes, that—possibility.
White-label PPC service providers can help you actualize that possibility and maximize it. From market and competitor research and conception of ideas to execution and management, they have the know-how. With their expertise and industry knowledge, white-label PPC service providers can help you make the most of PPC campaigns. You can thus do without much resources and effort while providing your clients sterling services.
Here’s How White-label PPC Service Providers can Help Agencies.
Specialized Knowledge and Expertise
White-label PPC service providers, generally, have an in-depth understanding and high proficiency that enable them to fine-tune the facets of online advertising. They have deep insights into PPC platforms, audience targeting, keyword research and optimization, ad creatives that impress, and other aspects of PPC advertising.
Equipped with subject knowledge and expertise, they know how to target and hit the right audience, use negative keywords to filter demographically or geographically irrelevant audiences, craft compelling and relevant creatives that align with user intent and search queries, and continuously optimize campaigns by A/B testing, refining parameters, and adapting strategies based on performance data. All this leads to a higher “quality score” and an increase in click-through rate and higher conversion.
Use of Advanced Tools and Technology
In a highly competitive landscape—which PPC advertising is—even a small advantage can have a significant impact. Tools, technologies, and techniques play no small role in giving advertisers an edge. These white-label PPC providers possess plenty—and they know how to utilize them.
These give them the ability to perform in-depth data analysis, track ad performance minutely and optimize it, segment audiences with high granularity, and create detailed reports with key performance indicators and actionable insights.
Knowledge of Industry Trends and Competitor Strategies
Knowledge is power—especially so in PPC, where much depends on knowing not just the ins and outs of the industry but also potential customers and competitors. Awareness and understanding of industry trends and developments provide valuable strategic advantages. This enables fine-tuning of campaigns and adaptation for better optimization.
Knowing competitors and their strategies is also crucial. This gives PPC campaign managers to gauge their performance against competitors and reposition their strategies. They can learn from the successes of their competitors while avoiding their mistakes. It can also uncover areas where competitors have overlooked, opening up opportunities to target niches or keywords that are less saturated.
White-label PPC companies generally have experts with insider knowledge to constantly keep track of the trends and a maven to trawl competitors’ strategies. And they can incorporate the knowledge into the PPC campaigns, ensuring high ROI.
Proficiency Across Various Ad Platforms
Diversification is important. This is so that where one fails, another can pay off. The platforms you can foray and methods you can deploy may be constrained by your clients’ requirements. But it’s always a good strategy to bet on more than one—and your clients surely would not resent positive results. And this is where white-label PPC service providers can be helpful.
White-label PPC companies possess multi-platform specialties and expertise. They utilize multiple platforms such as Google Ads, Bing Ads, and Facebook Ads to not just reach a broader audience but for better targeting and enhanced precision. Expertise across various platforms gives them unique perspectives and new insights, which they can apply for greater effectiveness.
Different platforms also have different audience demographics and accordingly necessitate tuning of strategies. They also have distinct features, ad formats, and targeting options—all of which require specific deftness. Proficiency enables white-label PPC service providers to create tailored strategies for each platform, maximizing ROI on all fronts.
Strategic Budget Allocation and Bid Adjustment
A lot of things can be hit or miss. Without proper information and insights from data and experience, PPC ads are more likely to be a miss than a hit. With white-label PPC service from experts, you can turn it around.
They possess the know-how that enables them to make informed decisions regarding how to allocate advertising budgets across different campaigns, keywords, ad groups, and platforms. By strategically apportioning resources to areas—keywords, locations, platforms—with the highest potential, they ensure optimization of budget and higher ROI for each dollar spent.
They also continuously monitor and evaluate campaign performance, analyzing conversions and adjusting bids on the basis of certain performance metrics. By doing so, they can anticipate high-converting periods and cough up more resources, leading, potentially, to higher click-through rates and conversions. This alertness and agility results in reduced wastage of resources and higher ROI.
Choosing the right white-label PPC company
White-label PPC companies can streamline PPC management and massively increase ROI while keeping your clients happy. Having one onboard, therefore, is a gainful enterprise—whether it’s for eCommerce PPC management services or just about any PPC-related service. Unless you have your dedicated team—in which case, you can enlist a white-label PPC company on your team to fill certain gaps or enhance specific aspects, be they resources, expertise, or lack of time.
Your choice will vary depending on your requirements. Whatever they are, choosing a suitable white-label PPC company can be vexing, given the number of them there are.
Experience is a good indicator that a company is dependable. So is the client portfolio. Understand what it specializes in and choose if that aligns with your needs. Also, try to establish if the company has an ROI-focused approach and that it has concrete strategies to achieve results.
Choosing the right white-label PPC company can pay off massively. And with their bespoke services, you can expect to reap a hefty ROI.
Jessica Campbell is an eCommerce consultant and content strategist. She has published over 2000 articles & informative write-ups about eCommerce & Amazon marketplace solutions covering Amazon listing optimization, Amazon PPC management services, Amazon SEO & marketing, Amazon store setup, and Amazon Product Listing Sevices. Her well-researched and valuable write-ups have helped thousands of businesses uncover rich insights, strengthen their business processes, and stay afloat amidst the rising competition.