Business owners understand how important appealing to customers is in order to keep their company running. In addition to a good product or reliable services, developing a quality marketing campaign is essential to reach the intended audience. If you’re not sure how to approach this huge task, here is a step-by-step guide on creating a marketing campaign that is actually successful.
Set goals for your company
The first step in creating a marketing campaign is setting some goals for yourself. You need to understand what you actually want to achieve with this endeavour. If you’re just starting out, you probably want to reach as many customers as possible.
If you’ve been going for a while, you might need new customers or want to boost their loyalty. Those companies coming out with new products or services typically want to promote these and notify their audience. You want to determine what will move you forward and set SMART goals in accordance with your objectives.
Identify your target audience
Alongside setting some goals for your strategy, you also want to define your target audience. Here, you have to answer two questions. Who is already using your products and/or services? Who else do you want to reach? In case your goal is to improve brand loyalty, you want to understand who your current audience is and how you can further incentivize them. On the other hand, if you want to expand your audience, you need to see what needs you can fulfil and which pain points you could solve. Understand their demographics and interests to see how to best appeal to them.
Look into your competition
It’s also a good idea to look into your competition and see how they are approaching marketing. You don’t want to copy their methods even if they are very successful. Instead, you want to find some gaps in their approach and see how you can use them to your advantage. For example, perhaps you can implement free delivery and advertise it or offer a better selection of products and ensure your target audience sees it.
Decide on the budget you’re working with
Having established some goals, researched your audience, and looked into the competition, it’s time to actually set a budget for yourself. Start by estimating your audience’s purchasing power so you’ll have better insight into how big of an ROI you can expect. You don’t want to invest too much money into marketing if you will not see a significant return. That being said, you need to dedicate enough money to this purpose to be able to reach your audience and maintain profit margins. Decide how long your campaign will last and ensure you have enough funds to support it.
Choose the channels you will use
With the budget allocated, it’s time to decide which channels you will be used for marketing your business. Think about how you want to reach your audience. Does your target demographic use social media extensively? Which platforms are the most popular? Would PPC ads benefit you more? Have you already started a blog where you can post relevant content? There are many online strategies to implement in order to reach the people that would use your services and buy your products. For example, if you’re located in Australia, you can also turn to an SEO company from Sydney that can help you target local and international customers, seeing as how search engine optimization is very useful for appearing on the top pages of search engine results. On the other hand, you also don’t want to overlook offline methods like billboards, brochures, and TV and radio ads.
Create your message
Once you know where you will advertise, you want to do some brainstorming and come up with an interesting message that will captivate your audience. You want to speak to their pain points and experiences and show how you can fit their needs and interests. Focus on the consumers and how your products/services will benefit them. Whether it’s a simple slogan that will encapsulate what you have to offer or a short video that will appeal to their nature, there are different ways how you can approach this. If you can’t come up with something yourself, it’s recommended to look for help from experts.
Analyze your results
Finally, you want to be able to measure your results. Instead of waiting for the campaign to be over, monitor it while it’s still happening. While some methods are not as easy to track, others can easily be checked so make sure to see if they are producing satisfactory results. In case you notice that something is off, you should try to adjust your approach and course-correct to see if the new solutions work better.
When creating a marketing strategy to reach a certain objective, follow these seven steps for the best results. Fortunately, you can always tweak your approach to fix what isn’t working.