“Content is the king”; every marketing guru will tell you this. Content drives your marketing campaigns and keeps your website on the first page of Google search results.
However, creating content that engages your audience and produces tangible results has become difficult today as the digital marketing landscape continues to grow more competitive.
Data shows that 90% of the content out there doesn’t even get organic traffic from Google. That’s why marketers need to know the tips to create engaging content. Follow the guidelines mentioned here to come up with unique content creation ideas.
Understand What Your Audience Wants
Find out what type of audience you’re targeting and then produce the content these people will like to consume. You can also rework your existing web content to cater to your audiences.
Try to create buyer avatars after researching your target audience, and then use these digital personas to generate relevant content. Use long-tail, highly-targeted keywords to draw more traffic to your site. Keep refreshing and updating your content as per the audience’s evolving preferences.
Make Your Content More Engaging
Publishing text-based content won’t convince your audience to actually read it. You have to give your audience a reason to engage with it. Add more value to your content by featuring videos, pictures, or infographics. Add GIFs, FAQs, charts or graphs, product screenshots, and other elements to make your content appear fresh and interesting.
Data shows that articles with images get 94% more views, and you can easily find royalty-free pictures online. Look for high-quality stock photos and use relevant images that complement your content. You can now go through millions of these stock photos to find the best picture that accurately describes your products.
Create Content for All Three Stages
Don’t forget about the three stages of a buyer’s journey when creating online content, i.e., awareness, engagement, and conversion. Create content for all these stages to ensure your audience buys your products or services. So, how do you cover all three stages of content creation?
The first stage is about keeping your content educational and filled with information. The second stage involves providing personalized content and showing your product’s usefulness. The third stage will consist of inserting proper CTAs in your content and showing how your products help customers solve their problems better than the competitors. So, create content for these three stages.
Write Authoritative Long-form Content
Your audience isn’t just searching for products online; it’s looking for answers to their problems. They want credible sources of information to give solutions to the said problems. It means you have to build trust and authority with your readers. Instead of writing short-form sales-focused content, it’s smarter to produce persuasive long-form content that can smoothly bring readers toward the conversion stage. Long-form content gets more views online and it’s also more shareable.
Data shows that content containing 3,000+ words gets 77% more backlinks showing how this category of content is deemed more authoritative and trustworthy. You can increase your website’s search engine rankings with long-form content and reach a wider pool of potential customers very easily.
Don’t Just Try to Sell Stuff to People
Content writers don’t sell; they tell stories, share information, write entertaining content, and make customers associate the brand with positive things. Content writing is about creating demand; their job is to appeal to readers’ emotions. You have to build awareness about the brand instead of just shoving a product in people’s faces.
Whenever writing quality content, always remember to write from the customer’s perspective. That’s how you can build trust and authority; write stuff people find helpful and you will gain social traction. Customer-centric content gets more views, likes, and shares online.
Try Native Advertising Techniques
A major reason why content writers don’t sell products anymore is the growing hatred for ads readers have in the 21st century. Data shows that 8 out of 10 consumers find ads annoying, deeming them very intrusive and disrupting.
Instead of showcasing banner ads, content writers are using a technique called native advertising to integrate marketing material seamlessly with the written content. These ads appear as regular content and provide actual value to the audience. It means you should:
- Create content that aligns with your customer’s preferences
- Incorporate brand promotion in a subtle and contextually relevant way
- Adhere to your website’s format to ensure that the ad integrates seamlessly
- Keep your content educational while still conveying the promotional message
Keep Consistency in Content Creation
Create various types of content but never forget one crucial aspect of content marketing, keeping your message consistent. Ensure that all pieces of content follow set guidelines and reflect the same message.
Inconsistency disrupts your content marketing strategy and prevents you from properly conveying your brand’s messaging to the audience. That’s why marketers establish proper editorial standards to maintain consistency.
Leverage Omnichannel Marketing Tactics
Focusing on just a single marketing channel would be akin to putting your eggs in one basket. You need to spread your wings and leverage multiple marketing avenues to promote your content and attract a sizeable audience.
Find out which platforms your audience frequents and then leverage these social media sites to broaden your reach. That’s the smartest way to advertise your content smartly.
You can also partner with high-quality ad networks to connect with a wider pool of potential customers online. Similarly, try guest blogging, influencer marketing, and effective link-building techniques.
This blog will share some tips that delve into the art of creating marketing content to drive more traffic to your website and ultimately achieve the results your business deserves.
Carefully review all these tips and learn how to make your content more engaging. Understand your audience, focus on native ads, and add quality stock pictures to your content.
Market it across different channels for better engagement. These simple tips will help you soon gain a competitive advantage over your rivals in the industry.