Must-Have Features for Mobile App That Customer Want

Mobile App Development

Do you ever imagine your life without a mobile phone in this digital era? Definitely not!!

Mobile phones have become an inseparable part of life. But the mobile phone is nothing without the apps. Almost everything is available online. You just need to install the app by clicking on the button.

There are 3.5 billion smartphone users in the world. Almost 204 billion apps are downloaded worldwide and each app has its specific use.

So for the ease and better working of business mobile apps are helping in every aspect of life. The app is a powerful marketing tool. It helps in the business and draws a great customer base for the long run.

But the major concern is after mobile application development – what kind of app customers, what should be the major features, and how to make it a great success?

You don’t need to worry about it, here in this article, we are going to elaborate on the different features for the mobile app that customers want.

Table of content

Most Important Key Features for Mobile App

Easy Navigation

The most challenging part is organizing and composing the content. The navigation structure of the app must allow the users to reach on any page easily on your site and navigate to any section of the app easily. It gives ease to the user to browse from one place to another.

Navigation follows the page hierarchy, images, clickable buttons, etc. Good navigation turns your visitor to lead and lead to customers.

An app with navigation would be very difficult. This can be complicated for your viewers. A well-designed website exploration gives relaxing user experience. You can pick the drop-down menu, sidebar or sticky navigation.

Good Resolution of Images

One picture is worth more than a thousand words. A good quality of image always makes a difference. In the mobile app, pictures are very valuable as everything can be seen online. So for better sales, add the high-resolution images. If there is one thing that can put a negative impact on web design is the pictures.

Choosing the picture smartly is essential as it adds life to the website design. Images can make or break the deal. The picture says a lot about your brand. Always try to pick high-quality photos.

One study shows that 60% of consumers are more willing to search results that include images. Always try to avoid lifeless pictures that are irrelevant. Use the emotion-driven pictures that show the real emotions of the person. Avoid tacky stock pictures that show no real feelings on the face.

Easy to Understand

Most of the users give less attention if you want to make it difficult to understand. They will switch to a different website and it increases the bounce rate. If your customer cannot enter their information quickly and easily, then they will become disappointed and do it another way.

Simple and clear designs are very easy to understand with better leads. To reduce chaos apps are easy to understand and improve the customer experience and will encourage them to continue to use it.


Speed is something that matters the most in any app. If your application takes time to load then there are chances that users may leave the app or delete the app. The longer time will put a wrong impression on your audience.

So it’s imperative that your app has fast loading speed.  To improve the speed, you need to analyze the factors like how bulky the page is, embedded media in the app. These factors can slow down the speed of the website.

So it is better to check the speed before. You can easily optimize the speed of the app by Google page speed insights. This will help to analyze how quick the app is in loading.

Add Videos

Video has a great impact on the users. Before the launch of the app, make a promotional video for your app. Videos can generate higher engagement and it is one of the most expressive ways to share reviews about the application.

It will help to give a sneak peek to your audience about the qualities and capabilities of your app. This will create the opportunity to establish the voice of your app.

So always make a video that can capture the significance of your app in a one-minute pitch and demonstrate app interactions. Make sure that your app video is available on iOS and Android.

Right Color Coordination

Colour choice makes a big difference in website design. Better the colour, the more cohesive is the layout. It takes you one step forward in your business. Choosing the rainbow of colour can make your website look disastrous. Choosing a simple colour scheme helps the user to focus on the right place. That is why the minimum colours for the website are chosen.

The right shade selection makes your website look content-rich. Select the right shades and right tone contrast for your business. Make sure you are using higher contrast colours in specific areas.

Colours say a lot about your brand. Pick the right colour for your website. Effective use of colour can affect the visitor in buying decisions. It is very crucial to think before making a  selection on a website. Pick the light and dark contrast for your website so that images and content can be seen easily. Contrast helps the site to stand out from the rest. 

Wrapping Up

Above we have discussed some of the must-have features in a successful app. Whenever we look for the mobile app to launch, we consider some basic points. The reality is that mobile app marketing is a life long process and it demands changes every day to sustain the business.

Hopefully, this article will give you the best benefits.

We would love to hear from you. Feel free to ask your questions in the comment section.

Thank you for reading!!

About The Author

Morris Edwards is a Manager at Awebstar, a mobile app development company in Singapore that is also dealing with website designing and development, digital marketing, mobile app development, logo designing, google AdWords advertising, and more. Connect with me on Facebook, Twitter, and


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