It is a famous saying that don’t judge a book by its cover, but we are judgy when buying products. Products having the perfect labels stand out on the shelf or online. For the buyers, it might be the deciding factor when they are about to make a purchase. That’s a lot of pressure to put on product labels.
If you have crafted an eye-catching logo and strong visual branding for your business you have done good work. Here’s how to bind your branding efforts with product label design.
What is a Product Label Design?
Product label designs are the graphics art and information placed on your product. Whether the buyer encounters the product online or in-store, a good label design always catches the attention. A well-designed product label is like an informative piece of advertising.
Parts of Product Design
The key to designing a custom label is creativity, it will make the customers curious about the product making them see the product.
- Product Name -The product name should be visible as it is representing the product.
- Brand Logo – The brand logo should be prominent; it helps people immediately recognize your brand.
- Graphics – This is the sum of your design like color, fonts, etc. It should relate to the company’s branding.
- Product Description – The product description can be a single explanatory sentence or a story, it often includes the details regarding the product – product details and necessary information, depending on the item.
- Tracking Information – Tracking information is necessary for the fulfillment of warranties, returns. Adding a bar code on your product label helps in keeping the track record of the product.
- Instructions – Add the instructions how to use the product to let the buyer know how to use it properly.
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Factors When Designing Product Label
Consider the following factors when designing a product label.
- Target audience – Who will buy your product? What are they looking for? What do they value while purchasing the product?
- Competitors Analysis – Study what your competitors are doing for their products, this will help you strategize how to stand out.
- Brand Identity – Stick to the company’s brand guideline and build brand loyalty.
- Size – The size of the label should perfectly fit the information about the product.
How to Design a Good Product Label
A label is your product’s impression. It tells the important information about the product – how to use the product.
- Research – First thing first, start the research on who will be your target audience and who are your competitors. Analyze and make a draft about which information Is most helpful for the audience
- Budgeting – Define your budget so that things don’t get carried away with high-end materials and designs. The cost of a pricey label is passed down to the customers resulting in less sales. Choose wisely while keeping the budget in mind.
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Why You Should Add Product Labels to Your Online Store
Products labels are important in giving your product the best look. They are like the clothes for the product.
- Highlight product’s features – Highlight the unique features of your product, it will increase sales. You can customize their look and feel, product badges increase branding opportunities.
- Increase conversions – Use the marketing strategy – Only two products left label on the product. It may make shoppers buy the product instead of putting it off.
- Promote sales and discounts – Boost your sales by drawing the attention of the user to your promotions and discounts. This is the easiest and most used way to increase conversions because no one wants to miss the deals.
How to Add Product Badges to Your Online Store
Manually Edit the Code
If you know how to code you can create your own product stickers. It is definitely the most advanced option, but it is also the cheapest.
For example, let’s say you would like to recommend the products to the buyers using a “Best Seller” badge. You can add a product tag to your products, and then add the code manually to show the badge on the products.
Outsource/Hire a Professional
If you don’t know how to code you can hire a professional to create product labels for your products.
You will need a designer to design the product labels and a developer to place the labels on your site. This is a good way to get a custom badge as per the requirements but on the other hand, it will be costly.
Use a Specialized Module
You can add product badges hassle-free by using a specialized module like Prestashop labels. You can quickly and easily add product labels to your products. The module will do all the work for you.
