How to Use Email Marketing for Lead Generation Successfully?

Email Marketing

Do you need help generating leads with email marketing? Are you spending dollars and dollars on your email campaigns but getting nothing out of them?

Then we have something in store for you. Read on to this blog to learn the right email marketing strategies that will aid you in generating more leads and closing more deals. 

The ROI of email marketing is $36 for every $1 spent; this is more than any other marketing channel emerging with ever-changing technologies. We are not saying this; research from Litmus is.

However, to make the most of the email marketing platform, marketers must nurture every single prospect in their sales funnel with high-quality, personalized content and consistent follow-ups.

In this blog, we will walk you through a series of tried and tested email marketing strategies to help you effectively turn your potential customers into final sales.
So, without further ado, let’s get started!

What is Email Lead Generation?

E-mail lead generation is the process of gathering potential leads’ information via an email opt-in form. The form contains fields such as name and email address, which help you store future loyal customers’ stats in the email database. Once you have their data, you can nurture them to build a long-lasting, harmonious relationship and convert them into paying customers.

Benefits of Email Marketing Lead Generation

With e-mail marketing, you are only targeting those customers who have signed up for your email newsletter, which increases the likelihood of building a loyal customer base. HubSpot says that 64% of marketers were able to meet their sales goals in 2021 with the help of email marketing campaigns.

Here are the key benefits of using email marketing for lead generation:

  • Provide valuable information to customers and keep them engaged with your services.
  • Build your brand’s awareness and credibility.
  • Helps you establish a long-lasting relationship.
  • Finally, it helps in converting potential leads into loyal customers.

The Best Email Marketing Lead-generation Strategies to Gain Potential Customers!

Target Right Customers

Target Right Customers

One of the essential elements of marketing is targeting the right customers at the right time with the right content.

Like any other campaign, ask yourself first, “What are you expecting from these email marketing-generated leads?”. Do you want them to subscribe to your newsletter for daily updates? Or do you want them to download your e-book, which they visited on your site a while ago, to increase your downloaders’ list? Or do you want them to buy the products they have added to their cart by giving them an additional discount offer?

As we said, the right targeting generates a successful lead. So, use this opportunity mindfully and send emails to your customers according to what they are looking for.

At the same time, it is equally important to know how not to misuse the email marketing tool. For instance, never use it for sending unsolicited emails, which would do nothing but bulk your customers’ spam folders.

Create a Valuable Sign-up Offer

Create a Valuable Sign-up Offer

Before you start selling your services to your customers, it is important to encourage your prospects to share their information with you in the first place.

And for that, it is crucial to understand their pain points. Figure out why they landed on your site. What are they expecting to learn from you?

Once you get a thorough understanding of what your targeted audience is looking for, provide this valuable piece of content in one of the following forms only to the users who have signed up for your email opt-in form: E-books, audiobooks, Research papers, Courses (online or offline), webinar sign-up forms.

To get the most out of the opt-in forms, analyze which form is capturing the most leads and then start filtering your services from there.

Design a Clean and to-the-point sign-up Form

When it comes to sign-up forms, the “less is more” theory works the best. Customers are most unlikely to spend their time filling out long-page forms just to download an e-book or any other free resource. thus making them leave without filling out your opt-in form altogether.

Thus, it is advisable to include only necessary fields in the form, such as name, phone number, email address, and an option to choose whether you want to receive daily updates in the future or are just satisfied by downloading the resources.

Furthermore, below are a few practices for designing a simple and catchy form:

  • Minimalist Design: Choose a template with a simple design that makes reading emails easy on the eyes.
  • Plain Font: Go for basic fonts such as Arial or Times New Roman. Don’t use italic fonts.
  • Formatting: Using the right text formatting helps readers digest the key points quickly. So, apply an appropriate font size (10 or 12), and word spacing, and highlight the important text.
  • Catchy CTAs: After all, the whole purpose of an opt-in form is to make readers sign up for your services. So, ensure that your CTAs seem clear and clickable to prospects on all mobile, tablet, and desktop devices.

Spark Interest with Catchy Email Subject Lines

In the process of email marketing lead generation, the subject line plays a significant role. An email only gets a fraction of a second to grab the reader’s attention, and if they don’t find anything catchy about it, they pass. This is the best time to unleash your inner creativity and come up with engaging and never-before-heard subject lines that persuade your customers to open them and read them.

There are a couple of elements that you can add depending on the context, for instance, humor, suspense, or offers with a soon-to-be expiration date. Use emojis or an italic and colorful font to further draw your audience’s gaze.

Believe us, all these tactics make a huge difference in gaining the prospect’s attention and finally getting them to open your emails. A lot of marketing companies are implementing this strategy in their campaigns and getting benefits from it.

Take Advantage of Lead Scoring Via Email Automation

Lead scoring is the process of collecting high-quality leads that have the potential to convert into paying customers. Based on how customers behave and perform certain actions towards your emails, the leads are sorted and classified as low or high priority.

This whole thing works in loops. Therefore, to keep track of email leads and harness the true potential of the lead-scoring process, email automation software is required.

But What Does Email Automation Software Do?

The software helps you build an email marketing track, which is a set of emails that are delivered to a group of buyers sharing the same area of interest. As a result, once your marketing tracks are created, it will be simple to group people according to common behaviors or streams, either manually or in response to an event.

Incorporate a Compelling Call-to-action (CTA) Button in Emails

Incorporate a compelling call-to-action (CTA) button

Always incorporate a compelling and clear call to action (CTA) button into your email. This will guide your readers to perform a certain clickable action.

But to grab their attention, your CTA must be visibly distinctive and sound urgent. For instance, take advantage of the Audible free month trial subscription, ONLY today.

To make your CTA irresistible in the eyes of your readers, do the following:

  • Keep your CTA short and simple. Try to finish it off within 2–3 words. If necessary, extend it up to a maximum of six words.
  • Create a sense of urgency. For instance, “last 2 slots left for the workshop”.
  • Create actionable CTAs. For instance, download an e-book” or “take a free trial”. 

Conduct Split Testing

This is one of the most important parts of the email marketing lead-generation campaign. Split testing, also called A/B testing, is the process of sending multiple versions of your email to your subscribers and checking which format the recipients engage with the most.

This includes every section of your email, including:

  • Subject lines
  • Infographics (images and gifs)
  • CTA buttons
  • The overall design
  • Content

Once you have the insights from your A/B testing, you can then modify the different sections based on the engagement rate.

Final Words

Email marketing is one of the most successful and desired strategies for lead generation. Whether you want to produce qualified solar leads or any other type, the aforementioned techniques will help you pour more and more prospects into your sales funnel. Thus, it maximizes your leads’ conversion rates and helps you earn hefty revenue for your company.

So, follow the basics, and you will see your sales roaring in no time:

  • Create personalized emails and send them to the right audience at the right time.
  • Add your creative element to it.
  • Integrate powerful CTAs in your email and let the audience take the corresponding actions.
  • Keep your customers updated with the content upgrades.
  • Finally, monitor your performance.

We hope you find this blog informative! 

If there is any other email marketing lead generation strategy that you want to share with us, feel free to do that. We would be happy to know about it.

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