Do you agree when we state that the internet is no more a luxury; instead, it is a necessity? People, be it of any generation, feel handicapped when they are unable to access the internet. The moment you get off the bed until the time you are on the bed, you also do not realize how much you are dependent on the reigning king of the internet – “GOOGLE.” When it comes to search engines, like Google, we all agree with how important it is for a page to rank higher so that it has great visibility.
How do you think it is possible? It is only possible if SEO and content marry and work together in a way that pleases both the audience and the search engine algorithm. A single piece of high-quality content can drive traffic to a site but only with the help of SEO techniques. Therefore, we all should agree that SEO and content both work efficiently when they work hand-in-hand.
When we say that the market is shifting to a digitalized world, we actually mean it, and it is even visible. However, if you are still unaware, then this is the time to act and take part in the new trend that trumps all others: “THE TREND OF ONLINE SERVICES.” Content writing services being the most in-demand needs much more attention if you want your page or website to be on top. This is only possible if you keep in mind the following SEO copywriting tips while writing high-quality content:
1. Identify and Satisfy Your Users Intent:
First and foremost, to be popular you need to understand what your users want. Because if your content does not satisfy your audience, then it will never rank. To easily comprehend what your audience is looking for, you can simply Google search and check the top results. Going forward, the intent of the viewers is the key to SEO. If you just try to rank a keyword instead of trying to solve the intent behind the search, you are giving underperforming content and search experience and forcing the users to leave the page.
2. Do Your Research:
Even if you are not fond of in-depth analysis, you still have to research and plan as it completes 60% of your job while writing content. Research is the key to becoming an expert as it gives you the insight to get inside the user’s head and provide them with what they are looking for. The more in-depth knowledge you acquire, the easier it will be to produce relevant content. Research begins with analyzing the top-ranking content, sub-topics they have included, who they link to, etc. that can help you understand how search engines want to answer the user’s query.
3. Consider the Attributes of What’s Already Ranking:
Perhaps Machiavelli did not know that his famous quote, “Keep your friends close and your enemies closer,” would inspire an SEO strategy. It may sound strange, but focusing on your competitor’s strengths is as important as focusing on your own. If you know, what is trending in the market and the kind of content your competitors are focused on, you can gain valuable insights into what works and what does not. The content length, targeted keywords, and content layout are some of the things you can look out for. Being self-sufficient is good, but being over-confident and not keeping track of other people’s rankings can hinder your SEO approach.
4. Optimize Your SEO Title:
“Free Branded Shoes!” Now doesn’t that catch your eye? Without a more compelling SEO title than your competitors, your click-rate might decline, and your content would just be unread. In order to beat the competition, search the keyword your content is targeting, and you will get links to challenging SEO titles. Then there are numerous sites that will analyze and score your title and let you know how effective it is for the purpose of SEO. Be sure to create a title that creates clicks instead of bounces and doesn’t promise anything that your content cannot deliver. The visitor will click and read your appealing content only if the title catches his eyes.
5. Format Your Content Logically:
Google surely knows how much longer the visitor stays on a website, and the key to creating long visits is simple: FORMATTING your under-performing content. Just like targeted keywords and internal hyperlinks; the readability of the content also contributes to its success. If a reader sticks to your content for a longer time, then that’s mainly because of the formatting of the content. The content should be organized in such a way that the reader can’t bounce back without reading the whole thing. However, anyone can scribble and write a piece of content, but structuring the content is where they might lack.
6. Cover Topics Comprehensively:
Extending the word limit is not a hack; instead, well-explained comprehensive content can surely beat the competition. All that you have to do is to tap a subject and stick to it. Cover as many details as possible, not to expand the content but to make the viewer understand in-depth what you are talking about. Referring to tools that show what questions people are searching for the keywords you have targeted can help you outshine your competitors. Answering all those questions will not only get more traffic to your page but will even satisfy the reader.
7. Use Simple and Accessible Language:
You must learn to write content from your heart, or as Joey would say, “your full-sized aortic pump.” In other words, don’t exaggerate the content. A gree or not, SIMPLICITY is the key to success. People usually think that using fancy and technical words means that they will come across as more knowledgeable. They do not think from the point of view of the customers or users, and that becomes the reason for their downfall. So just, stop and think about what the customer is looking for? Because if your language does not align with their language, then you have surely missed the point of SEO. The only hack to this point is to keep it simple and let the reader feel comfortable while reading the content.
8. Include Keywords, No Stuffing:
Without relevant and targeted keywords, you cannot tap the audience who is looking for a specific solution or content. It all depends on the keyword research. In order to rank high in the SERP, all you have to do is use keywords that have a high search volume and less difficulty. If you come across great keywords having little competition, use it before somebody else finds it. Using keywords can sometimes be harmful as well. When you use keywords, more than they are required, your ranking will automatically go down. Google will surely help you reach on top if you use relevant keywords instead of stuffing it.
9. Check Plagiarism:
You might have fooled your teacher during your examination, but fooling Google is IMPOSSIBLE. If not, then you are in big trouble. Because as soon as you update content on Google, which is not unique and is copied from some other site, you might face copyright issues. Therefore, it is advisable that you use content that is unique, non-plagiarized, and does not have keyword stuffing. Now, as you know, the secret to rank high in the SERP, make sure you do not use the content of your competitors.
10. Answer Your Audience’s Questions:
If you provide user-friendly content and answer questions your customers are actually looking for, then no one can beat you in ranking high, and you will surely be favored by the search engines. When the audience asks questions for which they need a specific answer, Google seems to love responses that are on point and help the users instantly.
As voice search is more popular these days, compiling FAQs in articles will surely optimize it for voice search and make it more visible to the audience. Thus, delivering answers that are engaging and informative enough will make search engines reward you for your efforts.
These steps are only the tip of the iceberg when it comes to creating engaging and relevant content. If you are looking to optimize your web content you can look for a company that offers content writing services at an affordable rate. This will not only help your page rank higher in the search engine but also drive more traffic.