Pinterest has grown to become important for brands as it is everyone’s go-to platform to get inspiration, new ideas, or just to engage with the aesthetic content this platform offers.
Today, Pinterest has over 454 million monthly active users, which depicts how much growth potential this platform holds for brands. Many brands have started creating pins on Pinterest to drive traffic to their websites.
It is a great strategy as Pinterest users use Pinterest to explore new products and brands, and when they explore your brand, they will surely visit your website. But that’ll only happen when you know how to strategically boost your website traffic using Pinterest. Keep reading this blog to understand how.
1. Make Your Content Pin-worthy
The first thing you must ensure is whether the content you are putting out on Pinterest is something the audience is going to like or not. Well, the Pinterest audience is hard to please, but if you understand Pinterest’s aesthetic well, you might as well ace the game.
Make sure that the content that you use is responsive and mobile-friendly. Most Pinterest users have smartphones, and they access Pinterest from their phones. Not just that, longer Pinterest posts or Pins are more favorable on Pinterest since they take up more room on the feed, making it hard to pass, which ensures that you have the complete attention of your target audience.
2. Use Relevant Keyboards While Posting
Pinterest is a search engine where the users search for inspirations and new ideas. They use certain keywords related to the type of content they are looking for. Make sure to use the correct keywords while posting on Pinterest so that it is easier for your target audience to discover you.
You can use your brand-related hashtags, create a description filled with the right and commonly used keywords. There are many tools that can help you discover the right keywords Pinterest users use to search for brands or products related to yours, use them, and get easily discovered by your potential audience.
3. Embed Pinterest Pins On Website
One thing is undeniable, Pinterest’s content is highly engaging and visually pleasing. When you bring this captivating content to your website, it will work wonders for your brand. It will optimize your website and give it a refreshing look. When your visitors view the Pinterest board on the website, they will stay longer to engage with it.
It will help to decrease your website’s bounce rate to a great extent as the visitors won’t leave right after visiting your website. The Pinterest widget will increase your website dwell time and bring in more traffic to your website. You can also expect some revisits from your website visitors to check what new Pinterest content you have to offer.
4. Join A Group Board
Pinterest group boards are a community in themselves, they are open to all, and any Pinterest user can add pins with related topics to it. It is a great way for brands to get discovered as many Pinterest users search across the Pinterest group boards when they are looking to discover new brands.
When you join the community board, you will see a quick growth in your followers’ base. Make sure to bring frequency when you pin to a Pinterest group board so that the people who follow the board come across your pins more often, and it generates interest in them to follow your Pinterest account and explore your website, eventually bringing traffic to your website.
5. Pin Consistently
It might sound cliche, but consistency is the real key. And if you want to direct your Pinterest traffic to your website, then you must post consistently on an everyday basis. That is the only way to ensure that your target audience never stops thinking about you, and when they wish to buy products similar to yours, your brand is the first one that comes to their mind.
The Pinterest algorithm works in a very rewarding way by ensuring that when you pin consistently, your pins are seen by more users and followers. To be successful, you must pin at least ten times a day as it is the only way to ensure that your Pinterest traffic is directed to your website.
Reaching the end of this blog, we hope that you have a better understanding of how Pinterest works for brands to leverage the traffic to their website.
These were some of the ideas that you can incorporate in your next marketing strategy and enjoy the benefits they bring right to your website!