It’s always in your best interest to want to work with an expert who has adequate experience to develop websites for real estate agents. These experts understand what it takes to create a quality site that will appeal to your prospects, clients, and search engines.
You can try to develop your real estate website using one of the many web design apps out there, but obviously, you don’t have half of the experience that experts have. Not to mention the amount of time you’ll need to spend to find your way around stuff. And even if you could have the time, think about how much you will be losing when your peers are out there generating leads.
Again, if you end up messing stuff, you’ll have to bring an expert to rectify the mistake or fix the entire thing right from the start. It is always easier to work with a professional because they will save you time and money by getting it right the first time.
Well, this is not to say that DIY web design is terrible – because it comes with its perks. But when user-impression, functionality, appeal, and professionalism are on the line, it is in your best interest to let an expert knows how to develop websites for real estate agents help out. But if you are still not convinced, here are more reasons why a professional is your best shot at getting the realtor web design right:
One of the best ways to achieve a highly functional, professional-looking real estate website is by using specialized tools. These tools are meant to help solve huge problems – whether its workflow issues or ensuring that your platform is easy to navigate and so on. But the proliferation of tools can leave you feeling confused and overwhelmed.
And since you are not used to using them, you may have a hard time telling the tools apart. Realty design experts live, eat, and sleep real estate website. They are so good at it; they will pick the right tool for a job in their sleep. So, instead of trying to muddle on your own and end up with a wrong tool (or an out-dated one), you should let your designer do it for you.
Invest in Essentials
There are different things that you will need to buy for your realty website – including tools, themes, and software. Unless you are good at this, you may end up not getting the best deals in the market. The good thing about working with an expert is that they often have these tools handy, most of which are premium. Since building websites is their work, they invest in high-end tools to help them better serve their clients. By working with them, you get to leverage all their resources to your advantage without having to break the bank. There’s also the aspect of industry knowledge – experts will always have the right resources to get the job done.
As a real estate agent, you likely are well informed about the industry norms. But since real estate website design is not your niche, there are many details that you could be missing without even knowing. Keep in mind that a realty website might appear simple, but a lot of work goes in. A few things that you will need to integrate into the site to ensure its user-friendly include:
- Simple navigation (drop-down menus, fixed headers. Fat footers, descriptive, topic-focused labels, etc.)
- Quality images
- Search tools (quick search toolbars, interactive map search page, advanced search page, etc.)
- Featured listings
- Lead capture
- Responsive design (to fit mobile, TV, tablets, desktop screens and so on)
Unless you are good at it, you are likely to miss out on one or more of these aspects, and that alone can cost tones of clients. This is thanks to your clients hitting the back button, and search engines not ranking you on result pages. An expert, on the other hand, will understand how to about all these aspects. They will ensure your site loads faster, is responsive, and is easy to navigate. They will also integrate features that make it easy for clients to find whatever it is they are looking for in your platform.
Your prospects are people who are willing to spend a fortune on a property – they won’t waste a second on a dull-looking or out-dated website. And gauging from the above aspect, it is hard to create a good website with no experience. So unless you are sure that you’ll pull off a professional-looking site with your DIY, then its best to have your expert do it right so that you don’t lose a client.
You need a strong online presence to stand out in a modern real estate professional working. And your best shot at getting it right is by letting the experts handle everything from conception to actualization.