The age-old debate of whether to choose PPC or organic SEO has had many digital marketers scratching their heads for more than a decade now. The executives who are a pro at doing organic SEO swear by its effectiveness whereas those PPC marvels think that no one can beat what they do! However, the reality lies somewhere in between.
The debate between opting for PPC or organic SEO can tilt to either end, depending on the industry. If you consider the hard-to-crack industry of restaurant businesses, you will find out that both of these powerful digital marketing mediums have several weapons in their arsenal.
In this article, you’ll get to learn about which digital marketing medium is better for your restaurant business. So, let the battle between PPC & Organic SEO begin by understanding their benefits first!
Benefits of PPC
PPC advertising has several benefits. Some of them are as follows:-
1. Instantaneous visibility
Did you know with the power of PPC, you can have immediate visibility for your offering on the search engine? This approach is in direct contrast with organic SEO which might even take three to six months to show significant results.
The minute your PPC campaign is live, your advertisements will start showing up on top of the search results. This means that the organic results consisting of established brands who have toiled hard for years to reach those top positions will be beneath your ad.
You can even opt for the platform(search or social) to get the right type of audience for what you have to offer. The best part is that it will provide you with immediate exposure and even plenty of conversions as well. In case you want instant results for your restaurant business, PPC will prove to be a game-changer to fill your restaurant’s tables.
2. Amazing option for your campaigns that are highly targeted
Are you looking to run strategic campaigns for your restaurant chain that is based locally in a small town or city to get foot traffic? If yes, the PPC options might be the right fit for you. The unparalleled capabilities of PPC will provide you with an opportunity to have highly detailed and effective marketing campaigns.
In case, you hire an established restaurant marketing agency, your chances of getting success with the help of PPC will reach the roof. Whether you want new customers or retarget past customers, PPC is a great option to customize your advertisements with unimaginable precision.
3. Helps your SEO practices
In the competition between PPC and organic SEO, what could be more wonderful when they both benefit each other? However, that’s precisely the case. PPC boosts your SEO efforts by quite a margin. Yes, you heard that right! SEO takes a significant amount of time to show results but in the meantime, PPC can do its magic and cover the lost ground and even triumph as well.
PPC can provide a significant amount of visibility at a time when SEO is still progressing at a slow but steady pace in the background. However, with the combination of SEO and PPC, you will get a team that will win against all odds and provide you with an unfailing digital marketing approach.
4. Impeccable adaptability
The PPC campaigns can be tweaked in real-time as per the data and analytics. This type of flexibility will let you craft new strategies as per the changing circumstances to get the best possible result. The most amazing thing is that you can adapt your campaigns to the rapidly changing market trends and consumer behaviour as well.
Also Read: Top 10 AI Marketing Tools for Restaurant Marketing
Advantages of Organic SEO
Organic SEO is quite advantageous for restaurants. Here are the reasons why:-
1. Save significant costs
Unlike the PPC method, where you have to spend on every ad, organic SEO can be done at a fraction of its cost. SEO is quite cost-effective and provides results even when you have stopped investing efforts.
The only investment that’s required in SEO is related to creating content and optimizing your restaurant’s website. However, once your website ranks, the traffic and leads will keep coming not just to your website but to your restaurant as well.
2. Results for a long time
SEO is not just for the short-term basis as it takes its own sweet time before showing results. However, you need to know that the efforts that you are putting in today will compound over time and take your restaurant website to great heights.
If you partner with one of the best restaurant marketing agencies, having long-term results is a given! Unlike PPC campaigns, SEO strategy is bound to grow over time, which will lead to continued online success for your restaurant business.
3. Target high-converting prospects
SEO is one of the most high-rewarding inbound marketing approaches. This means that it targets users who are actively searching for the keyword “restaurant near me” on Google. This type of traffic will convert readily as compared to following the outbound strategies.
4. Trackable results
You would be surprised to know that the organic SEO results are quite measurable, and you will be able to analyze them as well. You can see the changes in the rankings, traffic, and conversions as well. This will help you adjust your restaurant marketing strategy to get the best possible results.
Also Read: SEO Tips and Tricks for Organic Traffic on Your Website
Which one to choose between PPC and organic SEO for your restaurant?
If your restaurant is a new one and you’re just starting out in the online sphere, you must go for organic SEO. In case, you have an established restaurant brand and want to take your dining chain to the next level in your city, Province, or nation, PPC would be the ideal choice.
Pro Tip:- Follow both PPC and organic SEO practices to get the most amazing results for your restaurant business.
Final Words
Organic SEO and PPC both have their own share of pros and cons. However, depending upon your requirements for your restaurant business, you can choose the digital marketing medium as per where your restaurant business stands.
If you want to have the most spectacular results, you must hire the best restaurant marketing agency for your PPC and SEO campaigns.
