This is the 21st century, you can run your website in some places and sell your products at another place. But the main point to be considered is you should not lose your smart customers due to the slow loading of your site. Sometimes I am asked, ‘Why does server location matter?
Well, this is not a common question. Being an SEO you should know how to answer this query. We all are surrounded by various websites in our day to day life. Have you ever noticed how much time the sites take to load its page? Some of them appear within a second and others take time. Why does it happen so? What is the cause of latency?
The distance between the server location and the place where the website is hosted might be one of the reasons of latency. This is very important to know the data center location and the server that is hosting your site to avoid certain problems.
Below mentioned factors to be considered when you select your server location-
When your provider’s data center is located in an area having a poor internet connection, it may create problems for your visitor. If visitors cannot find your site at first visit, it will make them lazy to visit your site again.
Secure Physical Location
Make sure the location of the data center is crime-free and no unethical practices take place. This will remove the barriers (if any) between your server and visitors and they can visit as well as share your site URL.
Enough Energy Sources
If the data center has more than one energy source, it can run operations without any difficulty. A backup plan is necessary for the continuous flow of work. Try to make easy access to additional infrastructure. This is because if there is a problem then you can replace other equipment.
Business Friendly Environment
Get a business-friendly server location that will help your site grow. This kind of environment will give you competition which will increase your performance. Again, the server will never create any disturbance to push you forward to grow your visitors. To avoid business risks, you must be aware of the legal compliances and regulations of that particular location.
Again, political issues are also an important factor to know before you decide your server provider. Where political stability is there, you need not worry about any external affairs that can harm your activities.
Now coming to the answer to the above question, I would like to discuss the topics listed as follows-
Don’t Make Your Audience Wait
Visitors find it irritating to wait for the results they search for. A user running his website far away from your server will undoubtedly face the issue of slow loading. The first research on the audience you have and from which location the maximum of them belong to. Then select your hosting provider depending on the nearer location to your audience and the server location.
Think of a region full of floods, earthquakes or other natural calamities. Do you think it will be possible for you to carry on with your function smoothly? Obviously No! Because you will face network connectivity issues regularly. These risks are beyond the geographic concerns which cannot be reduced and eliminated by human efforts. In these cases, forget about migration, even you will be unable to connect with your visitors. So be careful for server location while you select your hosting dealer.
There are some SEO advantages associated with server location. It is always better to store your data nearby your location. This will guide the search engine to somehow find out data relating to your site. Again your local customers will be benefitted from the closer server location.
Apart from this, you can get your website ranked in the target country if your service location is the same.
For instance – Suppose your website is targeting Germany because your potential customers are staying into the geographical area of Germany. In this case, server location, on which your website hosted, should be in Germany Geo. This will lead you to improve website performance.
Government Access to Your Data
Yes, the government may interrupt your business sometimes, when you have your server location in abroad because every nation has its regulations and laws and Government checks whether you are following those or not. This may become a risk for your operation.
How to Know What Your Server Location is
Plenty of tools are available online that offer you free information related to your server. Visit there and type your website or IP location to find out the exact location of a website hosted server.
Following tools may help you –
How to get an Appropriate Server Location
Get disclosed your website data while consulting with a web hosting company. Talk to the company and reveal all of your requirements and emphasize essential things during web hosting or server plans.
To Close it UP
Sometimes you will find a much cheaper hosting provider than you imagine. The cost of hosting depends on the server location also. So make a better decision when you buy a server. Do not just consider only the pricing factor, but take care of the above-named factors.
I hope this article will direct you to make a final decision on buying a server depending on its data center. Still, you have any queries, you can drop a comment below and I would like to respond to you as soon as possible.
Neeraj Sharma works as a content writer and content marketer. He always writes the article for the blog to educate the online audience and now working at Hostnetindia.com. This web hosting company offers powerful and best VPS hosting, Shared server, office 365 businesses and so on.