California Consumer Privacy Act also referred to as CCPA, is a privacy law limiting data. It enables the residents of California with data privacy rights.
According to California law, companies with more than 20 million in annual revenue have to engage in CCPA compliance. In addition, companies that deal with the personal data of more than 50,000 people also need to comply with this law.
CCPA compliance requires various policies regarding business privacy. These policies include information on the privacy rights of the consumers. Also, these policies explain how consumer rights can be exercised.
The basic CCPA requirements are – Right to know, the right to opt-out of sale, the right to delete, and the right to non-discrimination.
Here is a Complete Guide That will Help You to Compliance CCPA for Your Website
When you are an owner of a company, you must gain the trust of your customers. Therefore, it is advised that you create a single webpage that has all the information about your PI (personal information) collection.
You should provide your customers with a clear picture of how your company collects, shares, uses, and sells personal information. In addition, you should provide relevant information about consumer rights on your company website when you engage in CCPA compliance.
Enrich the Collection Notice with Additional Information
When collecting data from your customers, make the entire process transparent. Let them know the sources from where you are collecting your data. Also, provide information about the parties with whom you share the personal information of your customers.
You should always let your customer base know about the information type you share or sell to other companies. Keeping this process transparent is just not ethical but saves your time. Since the customers have the right to know, they can demand information on any sector. Therefore, keeping everything transparent helps you save time. Also, ask for cookie consent from your customers.
Provide Customers with a Detailed Collection Notice
When a customer visits your company website, there is various information that is necessary for you to provide your customers. These include the name as well as the email address of your company. It should also include the reason due to which your company engages in the collection of personal information.
Make CCPA Elements Mobile-Friendly
Most customers spend more time on their phones than their laptops or personal computers. Thus, you must make your CCPA elements mobile-friendly. You can create a mobile application for your business, and this will provide your business with more exposure. The application should have a presentation that is attractive as well as responsive. This will help your website in its CCPA compliance.
Make Sure you Review Cookies
Being a business owner, you must thoroughly review and scrutinize your website’s cookies. First, you need to check the technology employed in the cookies on your website. It is recommended that you include your customers as the first parties in the cookie review.
These customers should belong to your specific domain. You should also include social media influencers as third parties. These can be ad techs who employ social media tools like tags and plugins. Make sure you ask for cookie consent from the first as well as third parties.
Include a CCPA Web Request Form
In all probability, you will not be able to fully clear the doubts of your customers with the available information on your website. For example, there might be quarries regarding cookie consent, which will put your customers in a serious dilemma. It is, therefore, your duty to solve all doubts.
You can include a CCPA web request form. This form will be placed in any area of your website, which will be easily visible to the customer. It will be via this form that the customer will ask you their questions. It is advised that you provide them with quick responses which are not blurry.
Add a Toll-Free Contact Number
You might have customers who might not be satisfied with the answer to providing to them via the request form. They might expect more clarity. And nothing can be more apparent than having a direct conversation.
Hence, this is advised that you provide your customers with a toll-free number. This will help them contact you without any problem. In addition, this will help in the CCPA compliance of your website.
The CCPA, or California Consumer Privacy Act, came into being because customers’ personal information was being used unethically to a large extent. This law allows the customers to interrogate about using their personal information.
As a business owner, you are advised to keep this process as transparent as possible. This is not only ethical but will help you win the trust of your customers. Hence, this is a complete guide that will help your website’s CCPA compliance.