When it comes to marketing, no beautification effort is ever too trivial to carry out because creating a good first impression is all about the pretty visual components. This is the primary reason why in producing marketing paraphernalia, marketing experts say beauty should always share equal billing with function or utility.
And speaking of marketing paraphernalia that needs to be the perfect balance of style and function, a catalog is perhaps the one that requires it the most. Why? It’s because it offers the most information. At the same time, it uses more images and other design components compared to posters, leaflets or pamphlets, and business cards.
Therefore, due to its core intention or purpose, a business can explore various creative ideas to make its catalogue a total marketing “beautilitarian.” If your company would like to take unique approaches with your catalogue, rounded up below are the top catalogue design trends for 2020.
1. The Interactive Design
Interactive catalogs do not just present information but offer an amusing experience, as well. These are likely to have scratch and sniff elements, and some even come with samples and pop-up images. They are quite engaging and provide readers with a bit of entertainment.
If you need a good inspiration for a reading material that has an impressive interactive design, check out Nick Bantock’s Griffin and Sabine series.
2. Accordion Layout
An accordion layout is perfect if your company has fewer products and services. Also, if you want a unique presentation of images and information, this layout certainly provides a different experience.
Many like the accordion layout because it can maximize the use of paper and minimize the amount of negative space, which is rather common in the typical magazine format.
3. Zine Layout
Another design trend for catalogs is the zine layout, which is suitable for companies that only have a limited number of products and services. This maximizes paper and is worth considering if you want your catalogue to have a smaller size despite being packed with information, and at the same time, more affordable to produce.
With a standard-sized A1 paper, you can create a cute eight-page zine catalogue that is image and data-rich. It’s just going to be the size of a typical business card, which people can keep in their pockets or wallets.
4. The Double-Sided Flip Presentation
If you are still keen on using the usual magazine format for catalogs, but you want to give it a twist to create an interesting experience for users, opt for the double-sided flip presentation.
This is not an entirely new format but it is rather rarely used despite its efficiency in compartmentalizing information. As a catalogue design format, it’s worth considering if your business caters to men and women or you have two main categories for your products or services.
5. Cut-Out Folders
The folder or cover of a catalogue does not need to have a traditional shape. You can get playful with it to make it more visually appealing, and one way of doing that is by opting for an unconventional form or using a cut-out design.
A cut-out folder can open like two-doors, which is automatically an unusual experience with a reading material. It can also give the catalogue a more luxurious feel.
6. Tabbed Edges
Make sections of your catalogue easier to find with tabbed edges. What you can do to tab edges for catalog printing, Dubai printers say, is to use different sizes of paper for the different sections of the catalogue. Likewise, use a different color for the edges for distinction.
With tabbed edges, the catalogue will be so much easier to use for people who do not particularly enjoy leafing through many pages just to find the information that they want.
7. Gold Foil Printing
Metallic colored typefaces are quite on-trend because they make words eye-catching. Gold foil printing, Dubai marketing specialists say is ideal for catalogue titles, and if your brand uses dark and deep colors. Gold stands out easily and more so if the lettering is also embossed.
If you wish to give your brand a more luxurious appeal, you simply cannot go wrong with using gold for your catalogue.
8. Black and White Against Bold Colors
When it comes to colors for catalogs, quite popular these days are opaque and bold colors of paper for written content and black and white images. Some of these rich colors are pistachio, tangerine, mustard, coral, lime green, cool pink, and robin egg blue.
The contrast is very pleasing to the eyes, and it gives catalogs a more artsy feel. This also gives readers the impression that a lot of thought went into the design of the material.
So, these are the top design trends for catalogs this year. They are fantastic ideas to consider to elevate the aesthetic value of your essential marketing paraphernalia.
Which of these are you likely to implement for your catalogs?
Michael Gribben specializes in Marketing and Product Development at King Printers Co. Ltd in Osaka, Japan and is the spokesperson for Print Arabia, the first Japanese online printing company in Dubai, UAE. Print Arabia offers hassle-free offset and digital printing, as well as large format, novelty, and T-shirt printing services.