Research Tips and Analysis of the Competitor’s Keywords

Search Engines Optimization

Searching and analyzing your competitor’s keywords is one of the best ways to optimize your natural SEO. Finding the keywords used by your competitors allows you to improve your search strategy and gain a comparative advantage.

In this article, we will learn to identify the keywords your competitors use, assess their performance, and use this information effectively.

What is the Analysis of Your Competitor’s Keywords?

A competitor’s keywords are the expressions used by your competitor on which he or she is referenced, regardless of his or her position. Knowing its expressions will help you optimize your SEO strategy.

4 Ways to Use Collected Data :

  • Steal keywords from your competitor and thus be referenced to the same expression.
  • Find keywords that have not yet been used by your competitors.
  • Find general terms that you might not have thought of and that are used in your niche.
  • Find out why your competitor’s website is better referenced than yours on general keywords.

How to Find Your Competitor’s Keywords

If you hope to find a tool that automatically generates a list of keywords your competitors use in a few clicks, you will be disappointed. It is not that simple. While some tools are very practical, you will need to do manual searches to compile a complete list of keywords.

But that should not discourage you. Although no one tool can search all your competitor’s keywords with a single click, there are a few strategies that can simplify the search process.

The best SEO agency uses tools like Ahrefs, Moz, SEMRush, and others that are of a paid nature to help brands find out all about what keywords and topics the competitors are using. This is like getting a roadmap to what someone did and excelled at and can help in giving a brand the right starting path to digital success.

Top Tools to Find Keywords for Your Competitors

Find the Keywords Through the Source Code of the Site Page

This is the “old fashioned” method and the most tedious. In your Internet Browser, go to your competitor’s website and select the page you want to search for. Then, right-click on the page to open the source code of the page.

A window displaying the HTML source code of the page should appear. Search for keywords in the code including title tag, meta description tag, meta keywords tag as well as all Alt and title tags of the images (for information, most websites do not use the obsolete keywords tag).

Screaming Frog Spider

Use the software Screaming Frog Spider to perform a simple check of your competitor’s site. Simply download the software to your computer and use it to analyze your competitor’s website. It works the same way as a search engine. You will get a lot of information, including metadata, alt tag, anchor text, title texts, and much more.

All these components identify the keywords that your competitor has targeted. Don’t hesitate and start searching for your competitor’s keywords with the help of Screaming Frog.

Google Keyword Planner’s Keyword Planning Tool

All you need to access the Google keyword planning tool is a free Google account.

Connect to AdWords, go to the keyword planning tool and select the “find new keywords” option, or click on this link

Open the form click on the text box under “your destination page” and enter your competitor’s URL. Click on “Get Ideas”.

Wait as Google searches the URL and generates a list of keywords associated with the page and the site as a whole.

Your results will then be displayed.


SEMRush offers a super tool that allows accessing the ranking conditions of any domain. It’s very simple: enter your competitor’s website address and access SEMRush’s list.

SEMRush also provides the URL of the page that uses the keyword. This allows you to identify your competitor’s publications that work particularly well.

Majestic SEO

MajesticSEO is a huge database that Maps links to the web, the tool shows how pages and websites are linked. You can effectively study your competitor’s link strategy and analyze each of the anchors (link text). Typically, anchors contain the keywords your competitor wants to position on.


BuzzSumo adds a very cool touch to the competitive keyword search process by changing its method. It focuses on the social angle and shares. In doing so, it “overturns” the search process. Here’s how it works :

Instead of searching for your competitors ‘ keywords, you choose the keywords that interest you and BuzzSumo provides you with a list of websites that use them. BuzzSumo shows you the most shared content, appreciated for any keyword.

The idea is to access successful content and analyze it to better understand the variations, types, and nuances that work well. It can also help you identify your ” new ” competitors. These are other websites that use the same keywords as you.

Other Tools for Analyzing Your Competitors ‘ Keywords

Several online tools easily provide the list of keywords and advertising keywords used by your competitors (for AdWords, Bing Ads, etc.). Our favorite advertising keyword search tools are SEMRush (free or premium) and…

How To Take Advantage Of Your Competitors ‘ Keyword Analysis

You have completed the analysis of your competitors ‘ sites with one of the tools we discussed. You have also checked the content of your competitors that works best and you are therefore left with a list of keywords. What’s the next step?

There are different ways to use the information and keywords you have collected. For this research to influence your strategy, I advise you to follow the following steps :

Use the data collected to compare yourself with your competitors and measure your success. This can be particularly useful over time to measure your growth in the face of competition.

Look for weaknesses in your strategy through your content and keywords.

Draw on the keywords used by your competitors and design content adapted to these expressions. This is probably the right thing to do for your website.

Analyze the expressions to better understand what your readers appreciate and want. Find new competitors. It is crucial to know your competitors on the search engines (SERPS).

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