Currently, over 2.65 billion people are embarking their presence on the social media platform.
Witnessing the range of services, several organizations are implementing the usage of social media in their business ploy.
No doubt, social media has become an important part of our day to day lives, responsible for changing the experience and expectations of the common man.
From the elderly generation to millennials, each one has direct or indirect access to social media accounts. The epic success rate of social media has raised the demand to bring new technologies and trends at every possible step.
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In this article, we will learn more about key social media trends that will perk up the experience of users in the year 2024.
Let’s dive in!
5 Social Media Trends to Look at in the Year 2024:
There are several latest developments in making social media more exciting and helpful for business and personnel purposes.
Following is the list of the latest social media trends to watch out for in the year 2024:
1. Instagram Stories Gulped with AR Filters:
On the latest note, augmented reality is in the form of a new non-existence reality.
It is a well-recognized fact that Instagram holds the power to attract most of the younger generation and Instagram stories facilitate them to engage with most of the potential customers and followers.
The AR filter stamps the business mark on particular filters that let the customer click interactive photos and post on the Instagram handle.
The sharing and views of AR stories help the business owners to grow the traffic organically.
Kylie Jenner, Adidas, and Gucci are some famous brand names holding the flag of recognition with the latest social media trend of Instagram stories laced with AR filters.
2. Hike in Social Commerce:
Social media has always been a fantastic medium when business tends to market their product and services via the technique of social media marketing.
In the year 2024, social media is expecting to visualize the changes in terms of posts related to clickable, redirected to the required webpage for final purchases.
In recent go, business ventures have been using social media as a hub to excel in their marketing approach.
The shoppable posts also the businesses attract customer, and right their feed on particular social media channels.
Businesses are using social media as part of their planned strategies. Businesses compete to convert and retain customers so they organise contests and competitions sometimes.
3. Influencer Marketing Will Continue to Rule Out the Social Media Platform:
Previously, influencer marketing used to win the platform of YouTube.
But with time, the definition of other social media platforms began to gleam on a wide level.
No doubt, word of mouth (WoM) excels faster than anything else. Therefore, influencers with lakhs of followers hold the power to market the business essentials on the global level.
When the particular influencer promotes the brand, product, and services, it is likely possible situation that up to some percentage of its followers may use the same based on the way of experience is shared and narrated.
4. User-Centric Content will Soar the Popularity:
It is a well-known fact that Google always pushes rich content to scale up on the search engine result page (SERP). So, social media also follows the algorithms to scale up user-centric content.
Brands like Nykaa, Daniel Wellington, Olay, etc. usually generate the strategy around social media, to engage more of the customer.
The people on Instagram, Facebook, etc. believe in becoming part of initiatives launched on the social media platform.
Therefore, user-related content on social media will continue to excel in the year 2024.
5. Chatbots will be the Preferred Channel of Customer Service:
Currently, a large number of businesses are holding a customer support section to retain them for a longer period.
The chatbot is one of those mediums to connect with the customer via social media bots.
Facebook Messenger is one of the best examples, that is empowering support channels of contact via the approach of social media.
The latest trend of chatbots in social media lets users connect with brands and get a resolution for the same.
The messenger bot helps its users know more about the air quality index (AQI) and general health-related factors along with e-commerce brands and many others.
Making your own customized chatbot on social media platforms is one of the latest trends in the niche of social media.
In Conclusion
Social media is vast and so do its applications. The trends are meant to attract the customer with the latest developments in the domain.
Brands and businesses can escalate their virtues by following the steep steps of onset with social media marketing. Also, the social media trends under the named platforms like Instagram, Facebook, Twitter, Pinterest, Snapchat, etc. bolsters in improving the experience of users.
