The presence of social media has marked its presence in the internet industry. Live streaming on social media networks is trending in today’s age of digitalization.
Live streaming on the social network gives endless possibilities to a brand or an organization to leverage.
It helps in gaining more audience attention without any geographical restrictions. Live streaming and video content catch event attendees’ attention more easily, when compared to written content or a visual graphic.
Visual content is fun to watch and people find it more interesting. An engaging live stream, of any brand, can result in rapid sale leads, thereby building audience trust in a particular brand.
Live webcasting has become the most effective marketing tool in the current digital era.
The ratio of the brands, inclining towards live streaming solutions in 2021 has reached a peak. A recent survey has reported, that there are billions of active users on various social media platforms. Brands are especially opting for live streaming service providers, to mark its presence in the competitive market.
Live streaming helps in delivering your brand message across to millions of people around the globe, at a single point of time. Live streaming is the latest trend in digital marketing & is flourishing with each passing year. It is here to stay and establish itself even more in 2021.
Live streaming boosts audience engagement with interactive sessions, polls & contests, generate brand awareness, and reach a wider viewer base. There are several live streaming social network available on the Internet that helps the brand or an organization to stream live.
Some Social Media Live Streaming Platforms:
Let’s have a look at some live streaming on social media platforms that will help brands to increase their presence in 2021
by streaming Live:
1. Facebook Live
Facebook is the most common and popular name when we talk about social media networks. Facebook has billions of active users from around the world. It has been a known name in every family, a majority of family members are found available on Facebook, irrespective of there age and gender.
Facebook has users of all ages and gender that make easy for a brand to convey its message and increase its reach. Facebook offers a feature of going live to its users, which is trending in the current era.
Facebook’s online video streaming services have helped many brands to boost their sales by generating more leads. Just click on the “go live” button and you are all set to stream live. Live stream on Facebook live stays for 24 hours after the actual video gets over.
Facebook webcasting providers offer the option of saving a live stream to share on other social networks to engage more audience. You can even share a Facebook live stream on the website of your brand to generate more traffic.
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Facebook live video streaming solutions have helped many brands in the past to take a notch hire and establish itself in the strategic market dynamics. It helps brands to understand their audience in a better way through real-time commenting.
A brand-customer relationship later results in brand loyalty, which is an asset for any brand. A glimpse behind the curtain helps people to connect with your brand emotionally and make them feel valued. The Facebook live broadcast solutions have been coming up with greater advancements in 2021, which will any brand or an organization to surge.
2. YouTube Live
YouTube is traditionally known for watching video content and was the only platform that offers the same. A YouTube channel needs 100 or more than 100 subscribers to grant an option for a live webcast on YouTube. Some brands and companies already have their channel, which makes it easier for them to stream live on YouTube.
The length of the video content during the live stream on YouTube live is slightly longer on YouTube, when compared to other social networks. YouTube broadcast video can be viewed by the subscribers of a particular channel.
YouTube has buckled up with the growing trend of 2021 and is offering customized YouTube video streaming solutions that are fit for certain brands. The privacy setting can be arranged to public or private as per choice.
But in a general view setting, privacy to the public helps in garnering a wider audience base. YouTube is changing its algorithm with the changing trends that will benefit any brand.
3. Instagram Live
Instagram is the trendiest app of 2021 and is generally used by gen-next. If particular brand products are targeted to gen Z, Instagram is the best social media network to reach them.
Live webcast on Instagram, makes the task much easier. Going live on Instagram is just a click away. It’s simple and let your brand trend while reaching your target audience across the globe.
Live streams on Instagram live appears at the same place as a story, with a highlight. It catches people attention quite easily as it is displayed on the feed. Live stream on Instagram live disappears after 24 hours of the live stream. Sometimes online users cannot make it, to tune in, on time of live stream due to unplanned schedules.
It can be saved by contacting Instagram live streaming service provider beforehand and shared on other social media platforms. It will help the brand to leverage by attracting more viewers and will help the audience to catch the stream later on.
Instagram Live broadcasting services have played a major role in the last two years. With the current trend and changing dynamics of 2021, it has been working continuously to give a better experience to its users.
4. Periscope Live
Periscope was the first app to introduce a live webcast on periscope. It is associated with Twitter. The periscope streams are shared on Twitter to attract a more niche audience base.
Live stream on periscope Live has its own audience. The brands that opt for periscope to stream live are well aware of its viewer’s presence. Periscope is left behind and Facebook and Instagram live have gained much more popularity. Periscope is here in 2021 with certain alteration in its algorithms to help any brand to expand its reach and generate more brand awareness.
By seeing the current dynamics of 2021, there is a battle going on between every live streaming social network. Each social media network is competing with each other to offer valuable live broadcasting services to its users. But that’s not the end of the game.
Live streaming solutions are milking out the valuable insights of a brand that will help the audience to build a loyal customer base, by connecting with them emotionally. Which live streaming platform wins the digital race in 2021, is yet to be watched.
Mayra is a creative designer and a personal blogger who has written a couple of blogs on live webcasting solutions and various other topics that gain many clicks and views. She keeps herself updated with the latest technologies in the world of social media. Sharing her views about the latest trends in digital marketing and covering the best online video streaming services are some of the topics that hold her interest. She loves to read fiction and travel, to gain new experiences whenever she finds spare time.