The 6 Biggest Differences Between Instagram Ads and Facebook Ads

Instagram Ads and Facebook Ads

While Instagram provides more opportunities for targeting, Facebook Ads offer more opportunities for budgeting. This article discusses the strengths and weaknesses of each platform so that you can decide which might work best for you.

I’ll use the example of a new school year fundraiser for our son who is in high school. He recently was accepted to his first-choice college, and we believe that donating to his cause will help him get there.

The post would go out on both Facebook and Instagram, but it would focus on reaching specific people through their social media accounts:

What is the Difference between Instagram Ads and Facebook Ads?

There are a few key differences between Instagram Ads and Facebook Ads. First, Instagram Ads are designed for visual content. Incrementor’s digital marketing service in graphic designing can help you design unique images for your Instagram. This means that they are limited to images, videos, and GIFs. On the other hand, Facebook Ads can use text, images, and videos.

Second, Instagram Ads are shorter than Facebook Ads. They typically have a length of 30 seconds or less. Facebook Ads, on the other hand, can be up to 2 minutes.

Third, Instagram Ads have a higher CPM (cost per thousand impressions). This means that you will pay more for each ad impression on Instagram than you will on Facebook.

Overall, these are just some of the key differences between Instagram Ads and Facebook Ads. If you are looking to promote your product or service on one of these platforms, it is important to understand the differences between them so that you can make the best decision for your business.

The 6 Biggest Differences Between Instagram Ads and Facebook Ads

Instagram Ads vs Facebook Ads

There are a lot of similarities between Instagram and Facebook advertising, but there are also some big differences. Here are the six biggest ones:

  • Targeting – Instagram ads are designed to be seen by specific people – typically users who have already shown an interest in your product or service. Facebook ads, on the other hand, can be targeted to a much wider audience.
  • Cost – Facebook ads can be more expensive than Instagram ads, but this is mainly because Facebook has a larger advertising platform. You can also run Facebook ads on a limited budget if you want to target a smaller audience.
  • Frequency – Ads on Instagram usually last for 24 hours, while ads on Facebook can last for up to 30 days.
  • Reach – Instagram reaches far more people than Facebook does, which is partly because Instagram is available in more countries and languages than Facebook is.
  • Visuals – Instagram ads tend to be more visually appealing than Facebook ads, which may lead to higher click-through rates (CTRs).
  • Audience engagement – Both platforms offer opportunities for you to measure audience engagement – such as likes, shares, and comments which can give you insight into what people think about your brand.

The Pros and Cons of Instagram Ads

Instagram ads are different from Facebook ads in a few key ways. Here are the biggest differences:

  • 1. Instagram is more targeted. With Instagram ads, you can target people who are already interested in your product or service. This allows you to reach a wider audience than you would with Facebook ads.
  • 2. Instagram ads are shorter. Instagram ads are typically shorter than Facebook ads. This is because Instagram limits the amount of text that can be included in an ad. Plus, you only have 60 seconds to get your message across!
  • 3. Instagram ads are visual. Unlike Facebook ads, which rely heavily on text, most Instagram ads use images and videos to communicate their message. This makes them more engaging for viewers.

Overall, there are several advantages to using Instagram ads over Facebook ads. If you’re looking to reach a wider audience or use visuals to capture viewer attention, an Instagram ad campaign is likely the best option for you.

Some Tips for Successful Instagram Advertising

Instagram Advertising

When it comes to advertising on Instagram, there are a few things you need to keep in mind.

First of all, Instagram is a visual platform. This means that your ads should be visually appealing and user-friendly. You also need to be strategic when targeting your audience.

One way to do this is by using hashtags. By including relevant hashtags in your ad, you can target specific demographics and interest groups. Additionally, using location targeting can help you reach people who are nearby.

You also need to make sure that your ad copy is catchy and engaging. Make sure to use keywords that people might use when searching for related content. And finally, make sure to include a call-to-action button that encourages users to take action.

Facebook Ads are very similar to Instagram Ads in terms of format and targeting. However, Facebook has a wider reach than Instagram, so you may want to consider using Facebook as your primary advertising platform. You can Take social media advance-level strategies from Incrementors Ads to target people as they’re browsing through apps, websites, and more. 

You can also target groups, pages, events, and more. You should have a strong understanding of the demographics and interest groups that you’re targeting. For example, if you are selling a product to mothers, make sure to include messages that cater specifically to this group in your ad copy. 

You can also include messaging that appeals to their interests, such as travelling tips or other products they may be interested in. When it comes down to creating your ads and targeting options for Facebook Ads, make sure that you understand how different targeting options work together. This will help you design effective ads that appeal to specific customers based on their needs and interests.


It can be hard to figure out which platform to use for your business, but it’s especially difficult when it comes to advertising. That’s why we’ve put together a comparison between Instagram and Facebook ads so that you can make the most informed decision for your business.

Whether you’re looking to grow your following on Instagram or promote your products on Facebook, our guide will help you get started.

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