WordPress Theme or Custom Development – What’s the Best Option

So you’re running a business and you want to grab the online market too but, you can’t do it without a website, right!

I’ve been asked this question numerous times so I figured I might plow ahead and provide my opinion on the subject and build a listing of pros and cons for both.

I’ve been working with WordPress for about five years now and absolutely like it. I take advantage of it on just about every client website I build due to how easy it’s to know and teach. counting on what your goals are and what your budget basically determines which route you ought to go.

What’s The Difference?

A pre-built WordPress theme is a few things you purchase from a marketplace like ThemeForest. These are meant to be depleted over and once again to suit simple business needs. Manner WP designer is the procedure of designing, wireframing, and designing a great site to costume your company’s within a great way possible.

While talking of pre-built WordPress themes, you can also try PSD to WordPress theme conversion.

PSD to WordPress conversion is the process of converting your custom designed website in Adobe Photoshop into a responsive WordPress theme. Just like a WordPress theme.

Well, that’s a separate thing. Let’s discuss the pros and cons of each option, WordPress theme, and custom site development with WordPress.

Pre-built WordPress Themes – Pros:

1) You’ll Save Money.

For a little business just trying to urge an easy website up this might be an excellent option. you’ll buy pre-built themes anywhere from $40 – $65 on ThemeForest. confine mind, all of those themes are extremely different and have their own caveats and learning curves.

Once you’ve bought the theme, you’ll presumably still want to vary around some elements and customize it to suit your needs which may take a while to find out since all are proprietary and totally different.

2) You’ll Save Time.

If your goal is to urge something up quickly and you’re okay with throwing something together on the fly then this might be an honest option for you. the quantity of designing that goes into a topic is greatly reduced since you’re using pre-built pages and elements. you’ll get a topic up and running in about 2-3 weeks.

3) You’ve Got Tons of Options.

On ThemeForest alone, there are 6,884 themes purchasable (at the time of this post). That’s tons to settle on and there are definitely some quality themes there for just about every industry. this provides you an excellent start line for your business and may even help provide some inspiration!

Pre-built WordPress Themes – Cons:

1) Many Unnecessary Codes.

To try and fit the requirements of as many of us as possible the theme authors usually attempt to jam-pack every single feature they will into their theme. this is often an excellent point but you presumably won’t use everything they supply which leaves tons of unneeded code/features. This will cause many unwanted symptoms on your site that include security vulnerabilities and affect page speed.

2) Poor Quality.

You really never know what you’re getting once you buy a topic, some authors are better than others and it’s important to understand who you’re buying from to ascertain how well they’ll be ready to support you if you’ve got a problem. When choosing a topic it’s always best to see reviews and therefore the number of sales it’s to work out if it’s a good choice for your business.

3) Not Future Proof.

When you buy a topic it comes with tons of proprietary code that the theme author created. they typically come full of theme-specific plugins and options. you’re now locked into their codebase with the danger of them not updating your new website when a replacement version of WordPress is released.

Custom WordPress Development – Pros:

1) You’re in Complete Control.

A good developer will confirm you’ve got complete control of your website and can be ready to make content edits anytime you would like with none assistance. WordPress owns a thing called Custom Post Types which supports designers making easy boundaries for our customers to use and edit their site.

2) It’s Built for Your Business.

Every agency is unique and has its own different brand, so your site. you’ll have a singular website that’s tailored to your company where you’ll plan every step of the way. Ensuring your website is targeting your demographic within the most effective way possible is extremely important once you try to grow your business.

3) Future Proof.

A custom-built theme is going to be built to spec and make use of as minimal amounts of plugins possible. The less amount of plugins your website is reliant on, the higher. When WordPress Core updates and your website is running a replacement version the remainder of your website must be compatible so everything runs smoothly.

It’s also much easier to rent a developer after it’s built to return in behind someone versus trying to seek out your way around a topic.

Custom WordPress Development – Cons:

1) Time

It is difficult to plan, develop, and launch your site when you’re creating it from scratch. The invention process and planning the way to lay out all the weather in a way that your audience will understand is crucial to your business. The typical timeline for a custom website is about 2-3 months.

2) Cost

Since it’s so time-intensive the value goes up. tons of individuals don’t understand the method that goes into building an internet site so I’ll share mine:

The cost of a custom website is often anywhere from $4,500 – $15,000.


Having a website is a need for every business these days. Whether you use a pre-built WordPress theme (free or premium) or try custom-site development. Both have different advantages and disadvantages as mentioned above.

Now it’s your choice to see what’s the best option for your business. You’ll find plenty of free and premium WordPress themes online and custom web development companies too. Let me know in the comments below what suits your business best and what can achieve more for your business.

Author Bio:

Usman Raza is the co-founder of Christian Marketing Experts and marketing strategist working with various brands online. Usman is the content marketing manager at a WooCommerce Customization Agency, Gospeletters, and A.I.M. for High Ground. He’s devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth.


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