In the era of digitalization, the marketing prowess of social media is probably the best way for businesses to grow themselves. Facebook is one of the biggest players in this field. It is comparatively old, trusted, and immensely popular. The name is almost synonymous to the term ‘social media’. With changes in time and the way we approach modern problems as a generation, Facebook has constantly kept pace and stayed well ahead of the rest of us in this cutthroat competition. As of 2020, Facebook has more than 2.45 billion monthly active users and 74% of its users belong to the high-income category. Thereby, if we tap this resource smartly, we are perfectly capable of growing our brand by several manifolds.
Read on to know more about the top 10 strategies (tips) on how to harness the several features of Facebook and make the best out of them.
Pay Close Attention to Your Analytics
Facebook has a wonderful insights feature where you can get extremely useful information about your page and your audience. This helps you understand how people interact with your content. It also gives you important information about the demographics of your audience. You can find out how many people took an action on your page by clicking on the contact information and also the number of accounts your posts reached. Other information that you will have access to is when your fans are the most active and total engagement you receive. All of this information can be used to better optimise your content in the future and make sure that you provide the audience exactly something that they want.
Set Up Proper Pictures for Your Cover and Profile Photos
As the old saying goes, the first impression is the last impression, on Facebook as well, your profile picture and your cover photoplay a big role in attracting the right audience. They are the first things that people see when they visit your page and can either be a dealmaker or a deal-breaker. Make sure you put up pictures that speak largely about your brand, they don’t have to include all information, but if you are putting up a logo, then people should want to click on it from their feeds.
Optimize Your Post Timings
The time at which you post your content on Facebook should not be according to you, but your audience. As already mentioned, the Insights feature lets you see when your audience is most active. It automatically implies that you will receive maximum engagement if you upload it during such a popular time. Also, if you are catering to an international audience, make sure that you take note of the time zone differences. Post timings play a major role in the engagement of your updates.
Target a Specific Audience
Facebook is a large platform with over 2 billion monthly users. It is very easy to lose sight of the exact audience base that you wish to target. Make sure that you have your goals set well before you venture forth to Facebook Marketing. Your posts should not be confusing for your audience. Target a specific group and highlight their particular interests in each of your posts. This is the only way your audience will feel connected to you if their needs and interests are fulfilled.
Post More Than Just Links and Ensure That Your Captions Include Popular SEO Keywords
A big mistake that Facebook pages often make is that they do not post the entire content and just link you to their primary website. There is a high chance that more than 60% of your audience will not click in that link. Thereby, it is important that you post necessary information that makes people want to click on the link and check out your website. Also, search engine optimization plays a big role in the reach of your content. This is because the more popular keywords and hashtags you use in your captions, the more people will see your posts in their feeds. Also, this post will show up on top in the various search engines.
Take Questions and Constantly Involve Your Page Viewers
Make optimum use of the Facebook Live and Story features to come online and interact with your audience directly and candidly. Take their questions and talk to them to understand what they expect from your brand. Also, take their feedback and use it constructively to change and build your content. This is one of the best ways to get to know your audience and for them to know you. It can be an exercise which will most definitely help you build and earn their trust.
Make Proper Use of the Tagging Feature and Tag the Right People
Facebook offers an extremely useful feature where you can tag other accounts and/or pages. Make sure that you use this feature smartly and tag influencers and other popular pages. This will widen your audience base largely and help you reach the news feeds of the followers of the tagged accounts as well. There are several social media influencers on Facebook with thousands of followers. However, do not tag someone who has no relation whatsoever with your brand and page. This will make you come across as negligent and desperate and you may lose out on a large number of your own followers.
Do Not Neglect the Power of Facebook Videos
Facebook videos are some of the most widely shared content all across the internet. They are also more likely to convince people about your brand. Also 69% of Facebook users said that they were compelled to purchase a product after watching a video related to it. So make sure that you upload useful and compelling videos that your audience cannot say no to.
Respond to Messages and Comments as Much as Possible
If your page is highly responsive in nature, i.e., you respond to comments and messages as early as possible, your audience is more likely to take you seriously and reach out to you. You also have a feature to keep a track of your average responsiveness. Make sure that you reply to all comments and address the concerns of your followers. Also, reply to messages in a professional tone as early as possible.
Optimize Your Header
After your profile picture and your cover picture, your header is the first thing that your prospective audience will see. Make sure that you put up something catchy, yet informative. If you do not give them a reason to navigate through your page by catching their attention, they will definitely leave it as soon as they come. Put up information about yourself in a playful manner so that they are compelled to check the rest of your content. Facebook was and still is one of the most powerful and indispensable digital marketing tools available. There are several small businesses that run on Facebook entirely. If used wisely, Facebook can prove to be the most powerful marketing asset at your disposal.
Abhyank Srinet is a passionate digital entrepreneur and CEO of Digital Strategos, who holds a Masters in Management degree from ESCP Europe and has an experience of 7 years in the Marketing Field. He started his first company while he was still studying at ESCP, and managed to scale it up by 400% in just 2 years.