TikTok, with nearly one billion monthly active users and more than two billion downloads, has acquired the favorite place in everyone’s mind. TikTok would be a new route for any brand to gain more audiences. You may think that TikTok is only for publishing lip-syncing videos.
But the fact is, it helps all kinds of users, from kids to brands. TikTok becomes a perfect place for companies to grow in an engaging manner.
The popularity of this TikTok application is only because of short videos. People show their talents by sharing helpful videos with their audiences. TikTok will be a correct tool if your businesses have young target audiences.
TikTok is an added advantage to your business for gathering different kinds of people globally. Include your excellent marketing plan on TikTok with great content ideas to find your potential followers.
Capture the audience’s attention on this engaging medium and make them visit your website to increase sales with the below exciting marketing ideas.
#1. Raise Your Brand Voice
Show your brand as unique when compared to other businesses with your exciting content. Prepare content related to your brand to raise your brand voice to your target audiences. When you focus on your brand, you will quickly gain new followers to your account and can make people visit your website through TikTok.
Keep your content entertaining, which will remain a key for your business’s success on TikTok. If you already have a blog or published any post on other platforms and gained engagement, you can gather those points. Repurpose those contents to make a short video on TikTok to attract users.
You can use any of your existing and engaging videos that last for 60 seconds. Short out those content to 15 to 30 seconds without changing the meaning of your brand and upload on TikTok.
#2. Add Website Link On Bio
Your bio is a perfect place to attract your target audiences to increase traffic for your TikTok account and website. TikTok allows you to add 100 words to your bio with a link. It becomes a valuable resource for your brand to get higher traffic with more conversions.
The only clickable link allowed on TikTok is on your bio. Include links according to your goal, i.e., if you want to increase website traffic, provide your domain URL to land your followers on the specific page.
If you are lucky, you will find an option to add your website link on the “edit profile” section as a default. But some will not have it, and for them, here are the steps to follow:
- Select the three dots available on the top of your TikTok profile.
- Scroll down to select the “Join TikTok Testers” option.
- Choose the TestFlight option and download the same in the App store.
- Select “Start Test” and update your TikTok application.
- After downloading, open your app, and you will find the option to add a link to your TikTok profile.
When you include your bio and set your profile with perfect information, you can drive audiences to your website.
#3. Adjust Your Content Strategy
The most important marketing strategy on any social media is your content strategy for your brand. Give your content in a creative and entertaining way. If you can link your brand with an entertaining concept, publish the same to get views on TikTok and inspire users to visit your website. Increase your brand awareness on your first TikTok videos by including your product features.
Make tutorial videos to showcase your products with engaging content that helps both your business and audiences. When they like your concept, they will visit your website to see your actions and other products in detail.
Achieve the best result by including the best content on each post and make them visit your landing page for conversions.
#4. Invest on Using TikTok Ads
The only way to add a call to action button is by performing TikTok ads. It is a helpful feature for businesses and brands to drive the audiences to their website directly from this app. You can encourage TikTok users to either visit your website for more information or make a purchase of your product directly from TikTok. Through the ads feature, you can reach your brand to potential audiences through organic content.
When you have a business profile, TikTok lets you reach your target audiences by choosing location, interest, and gender and launching ads to them. TikTok ads are ideal for reaching audiences to drive people either to your website or to your landing page. TikTok allows you to track the performance of your ad by using an analytics tool. Think as an investment for your business while running TikTok ads and invest a little amount in it. You will get ROI as a double when it works well. There are several types of TikTok ads such as:
- InFeed ads
- TopView ads
- Branded effect
- Hashtag challenge ads
- Brand takeover ads.
#5. Partnership With Influencers
Collaboration with any influencers or content creators on TikTok is a great way to increase sales and get high awareness for your brand. Before selecting the influencers, you must concentrate on your objective and choose them accordingly.
If you partner with influencers related to your field, their followers will be your target audiences. Their followers will already have an interest in your brand. When the influencers publish your brand’s content, they will easily visit your profile.
Since the influencers are genuine to their content, they can easily attract their followers to land on your website. It may be either for the purchase or to gather some information that increases traffic. When you combine with influencers, you can gain ideas in publishing content and improve your TikTok account’s performance.
#6. Get Into Live
A great way to show your presence to your followers is by performing TikTok live. The only concern to go live on TikTok is that you should have a minimum of 1000 followers on your account. Only then you will get a live option to interact with your followers.
When you appear live on TikTok, you can connect with your audiences directly and build strong trust. When a good relationship is built, it helps to boost the performance of your business.
Improve your visibility to your audiences with this live option. If you come to live, your profile will appear at the top of your audience’s page, where they can join you quickly. Click on the + symbol to start live and select a cover image with a title.
Though you cannot add links to your live, it is an excellent tool to increase brand awareness. Explain your product benefits and share the ways to use your product and increase sales.
TikTok is the right choice to build a personality for your brand among millions of audiences. It has incredible features to increase traffic along with gaining brand awareness and sales for your product. Implement the above exciting tips to get more traffic and sales through TikTok. Correct marketing strategy with excellent guidance will lead to tremendous growth in your business!