92% of the online population is using emojis. It is making sense for the marketers that they should also use emojis in social media marketing. Emojis help you to speak with your customers in their language and these emojis also make your posts more noticeable.
These emojis also add fun to your social media marketing campaign and brand. While using emojis in social media marketing, you can make situations serious, you can convey your brand message effectively and you can also force the customers to click on your posts. Here, we will discuss the importance of using emojis in your social media marketing.
Emojis Boost Customer Engagement:
Emojis are the best form of nonverbal communication on social media sites. Its reason is that most of the people try to give a response to these emojis. For example, if you send a message of ‘Hi’ to your friend, your chances to get a response are less. On the other hand, if you send emojis in the message, your chances to get a response will be increased.
Its reason is that these emojis are concerned with nonverbal communication and these nonverbal communications are concerned with the emotions of a person. That’s why it is also important for marketers to use emojis in boosting up customer engagement. The most famous social media platforms like Facebook, Twitter and Instagram are also reporting that emojis enhance communication on social media sites.
Moreover, statistics also show that 92% of social media users send emojis while communicating with each other. That’s why we can also say that emojis are boosting up customer engagement. The marketers should try to send emojis to the audience in the form of push notifications and they should boost up their emotional level.
Emojis Increase Conversion Rates:
As a marketer, you are well aware of the importance of conversion rates in social media marketing. You can increase the conversion rates just by sending emojis in the push notifications. Its reason is that if you want to increase the conversion rates by sending push notifications, you will have to increase the clarity of your message.
Moreover, your message should also be personal for the customers. This is possible only if you are using emojis in social media marketing. While sending emojis to the customers on social media sites, you should keep in mind three important things. First of all, you should understand the communication level of the customers. If they are new in the social media sites, you should send these emojis along with their meanings.
Secondly, you should also be careful of geography while sending push notifications. Its reason is that if you are sending emojis to those people who don’t like to share their emotions in the form of emojis, your efforts on social media marketing will be aimless. Thirdly, while sending emojis to the customers, you should also tag these emojis to your customers.
Drive-In Social Engagement:
The results of the research are showing that emoji-based social media marketing campaigns are increasing day by day. Its reason is that 30% of the social media users are using these emojis in their online communications for several times in a day. Twitter, Facebook, and Instagram all the social media sites are observing the use of emojis in the posts, messages and online discussions. Therefore, if you want to drive-in the social engagement of the people in your posts or services like dissertation writing services, you should also use emojis in your social media campaigns.
Emojis Increase Brand Awareness:
The most important aspect of social media marketing is to increase brand awareness and brand engagement. The use of emojis in your social media marketing is also an essential way to increase your brand awareness. Its reason is that the impressions of the emojis stay longer in the minds of the people. Moreover, these emojis are also an important way for marketers to provide instant results to the brands. For example, if you are running a restaurant and you are providing home delivery of pizza, you can introduce an emoji for the ordering of a pizza. With the help of this funny marketing strategy, you will see that you will get more orders.
Emojis Saves Space and Time:
No doubt, it is also an essential benefit of the use of emojis in social media marketing. Its reason is that while doing social media marketing, you have to send push notifications and these push notifications should consist of fewer characters. Moreover, your customers don’t have enough time to read messages of a company. By sending your messages in the form of push notifications, you will be able to convey your message in less space and you can also save the time of your customers. Moreover, by typing messages by using emojis requires less time than by typing messages by using texts.
App Store Engagement Increases:
As we know that most of the people are using internet on android devices. Therefore, they also use android devices to handle their social media accounts. Plum has conducted a study on this fact. According to the results of his study, it is found that conversion rates of the push notifications are higher in the android devices than other devices. It is also found that the conversion rate of the push notifications is 50% higher in mobile devices than in the computers.
Emojis Can Outperform Images:
Plum has also researched about two different kinds of marketing campaigns. First, he had used images in his marketing campaign and secondly, he had used emojis in his marketing campaign. He had found that the use of emojis in social media marketing is more powerful than the use of images in social media marketing. Its reason was that by using emojis in the social media marketing campaign, he was able to get a 9% increase in his marketing campaigns. He has also observed a clear difference in open rates of the conversion rates. The open rate of the use of emojis in the push notifications was 4.51%. On the other hand, the open rate of the use of images in the push notifications was 2.44%.